EyeTrackShop compares Facebook Web ads to mobile ads

With Facebook's first earnings report coming down today, everybody is weighing in on how the social network can do mobile and advertising better, including one company, EyeTrack Shop, which uses Webcams to track eye movements on sites. Facebook, for its part, seems already well aware of the benefits of such information. It hired eye-tracking startup GazeHawk earlier this year.

EyeTrackShop recently did a study on Facebook's ad placement for computers and mobile devices at the request of several clients that have brands on Facebook. EyeTrackShop says the social network needs to move its ads to the left and up. Read more about the study here or click on for related slides.

Updated:
Photo by: EyeTrackShop / Caption by:

EyeTrackShop on why Facebook needs a new business model

Updated:
Photo by: EyeTrackShop / Caption by:

Top level learnings

Updated:
Photo by: EyeTrackShop / Caption by:

Comparison study

Updated:
Photo by: EyeTrackShop / Caption by:

Top level learnings

Updated:
Photo by: EyeTrackShop / Caption by:

Top level learnings

Updated:
Photo by: EyeTrackShop / Caption by:

Top level learnings

Updated:
Photo by: EyeTrackShop / Caption by:

Study details and methodology

Updated:
Photo by: EyeTrackShop / Caption by:
Hot Galleries

Last-minute gift ideas

Under pressure? These will deliver on time

With plenty of top-notch retailers offering digital gifts, you still have time to salvage your gift-giving reputation.

Hot Products