Nissan unveiled a new car under its old Datsun brand name today. The Go is a small hatchback meant for the Indian market, and shows how Nissan will use the Datsun brand name in emerging markets.
Nissan revived its Datsun brand name, retired from the American market in 1981, for its new Indian market Go model. The car, and brand, are meant to exploit emerging markets where the general populace is becoming affluent enough to afford a small, cheap car. Nissan expects to sell the Go for 400,000 Indian rupee, which comes in just under $7,000 U.S. Nissan says it will use the Datsun brand name for India, Russia, Indonesia, and South Africa.
By U.S. standards, the Go is indeed a small car. This five-door hatchback's overall length is just 12.5 feet, a little more than 5 feet wide, and under 5 feet tall. Those dimensions put it as comparable in size to the Tata Indica, a popular Indian car.