Famous faces -- from Shaquille O'Neal and Scottie Pippen to Lady Gaga and Beck -- get their shill on at the annual tech trade show.
Basketball legend Scottie Pippen, much-loved for his years with the Chicago Bulls, made a towering appearance at ZTE's press conference, where the Chinese company announced plans for a crowdsourced phone.
Netflix is known for its star-studded original TV shows. The streaming service brought that star power to Reed Hastings' keynote presentation, where the company said viewers in 130 new countries can now enjoy Netflix streaming. Here we see (left to right) Netflix content boss Ted Sarandos and actors Chelsea Handler, Will Arnett, Krysten Ritter and Wagner Moura.
Chelsea Handler gets close to "Narcos" star Wagner Moura, who plays the role of real-life drug kingpin Pablo Escobar in the Netflix show. Handler will be seen on the streaming service in a talk show and a series of four documentaries.
Gravel-voiced comic actor Will Arnett has a long history with Netflix. He was one of the leads in "Arrested Development", resurrected by Netflix after Fox canceled the show. He provides the voice of the title character in the animated black comedy "Bojack Horseman" exclusively for Netflix. Next, he will star in his own show, titled "Flaked", for the streaming service.
Another politician attending CES was US Sen. Mark Warner, who discussed the explosion of the "sharing economy" and the role of government in innovation with Neelie Kroes, former EU commissioner for the digital agenda.