A whole new BlackBerry

At today's press event, held simultaneously in New York and London, Blackberry CEO Thorsten Heins unveiled quite a lot about the new BlackBerry
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New name

First among the announcements, a new company name. Known as RIM no longer, BlackBerry is now the company, too.
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OS is the word

Heins talks up the new OS.
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The proof is in the stock

To underscore the name change, BlackBerry showed off its new stock symbol.
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The platform, rebuilt

The new OS, BlackBerry 10, was completely redesigned, said CEO Heins.
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Proud of innovation

A slew of innovations sets the new batch of BlackBerrys apart, he continued.
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Two new phones

Showcasing these handsets are the BlackBerry Z10, left, and the Q10, right.
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Unveiling the Q10

In the keyboard-bearing Q10, the "q" must stand for "QWERTY."
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Colors

The Q10 will come in black and white.
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Q10 in hand

Heins models the BlackBerry Q10 at the launch event.
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'We want our keyboards'

Heins acknowledged the large number of phone owners who tell BlackBerry not to throw out the physical keyboard.
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A closer look at the Q10 with BlackBerry 10

This slide shows how the BlackBerry 10 OS will look on the Q10 smartphone.
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Back that up

BlackBerry had the Q10's back panel material custom-made.
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Stop, demo time

BlackBerry's Vivek Bhardwaj joins Heins for a series of live demos of the new OS.
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BlackBerry Hub

First up, BlackBerry Hub. You can get a closer look in CNET's full BlackBerry 10 OS review.
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BlackBerry World

The new storefront, known a BlackBerry World, sells TV shows and video, on top of music, games, and apps.
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Skype support

Skype is one big-name app coded specifically for Blackberry 10.
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Kindle support, too

Kindle is another.
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Highest number of apps at launch

Hitting the developer circuit hard netted BlackBerry 70,000 apps available at BB10's launch.

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Roundup

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A look at music

Some tunes you can buy.
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New creative director: Alicia Keys

BlackBerry loves it musical ambassadors. This time, it hired Alicia Keys as its global creative director.
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Keys backs BlackBerry

After "breaking up" with a previous BlackBerry, they're happily dating again, she said.
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More Alicia

Keys will take her BlackBerry Z10 with her on her Girl on Fire tour, and the album of the same name comes reloaded on the Z10.
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