Waiting in line

Eager Apple fans lined up early to get a first look at the Grand Central Apple store. The store opened this morning.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Excitment builds for the newest Apple store

A sign and velvet rope blocked the entrance to the Apple store until this morning.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Killing time

Two Apple fans talked as they waited in the line that quickly grew this morning.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Father and son combo

The first two people in line were Jacob Davis (right) and his father, Robert, who came down from Albany, N.Y., to check out the store.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Apple employees at the ready

An army of red-shirted Apple employees waited for the rush of new customers looking to check out the store. Here are two preparing for the opening.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

An iPad testing area

On one side of the store, a table with bean bag chairs and iPads were set up--a popular spot for children and young adults.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Grand Central motif

The Grand Central store integrates the station's classic look.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Anticipation

Throngs of people wait outside the Grand Central Apple store before its official opening today.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Official opening

Apple employees greet the store's first customers.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

First look

Customers get a first look inside the Grand Central store.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Consulting Apple

A customer seeks advice from an Apple employee.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Inside the Apple store

While it takes its visual cues from Grand Central, the store definitely shows Apple's influence.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Apple's iPad lineup

All of Apple's products were on full display.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

An open air feel

The location features lots of open space, including chandeliers and the iconic high ceilings of the station.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Checking out the wares

A customer checks out an iPad from one of many tables showing off Apple's products.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Apple's iPod lineup

Apple's full iPod lineup is on display.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Walking up to the right wing

Along with the east and northeast balconies, customers can swing a right after coming up the main entrance and head up the stairs to the personal setup area and accessory store.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

A well-lighted store

Apple's store benefits from natural light filtering through the station.
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Photo by: Sarah Tew / CBS Interactive / Caption by:

Capturing the moment

A visitor snaps a photo of the store's grand opening.
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Photo by: Sarah Tew / CBS Interactive / Caption by:
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