Volkswagen gives a general shout out to Web celebs while Jimmy Cliff sings in this commercial reminiscent of the classic "I'd like to buy the world a Coke" commercial. It looks like an attempt to go viral, and does not bother to show any actual cars.
Volkswagen's commercial for its new Beetle uses the always-popular-among-frat-boys device of a white guy talking with a Jamaican accent, which seems like a riff on Jimmy Cliff in the Sunny Side commercial.
Kia's Forte commercial departs significantly from its "Space Babies" ad, but each reflects the expected demographic for the car in question. For the Forte, Kia has Alyssa Campanella appearing as a replicant, apparently a combat model.
Over the background music of Skee-Lo, a purple-clad genie grants wishes as she walks down the street, eventually getting into a Rav4 with the Easter Bunny. This short sets up the next one in the series.