The trade show sometimes called "Europe's CES" is underway in Berlin, and Sony has come out swinging with a number of updates to its existing wares, coupled with a few new surprises.
The star of the show is arguably the Sony Xperia Z3, Sony's new flagship Android smartphone. A 2.5Ghz quad-core CPU drives the 1080p, 5.2-inch screen, which runs Android 4.4 KitKat. The phone also packs a 20.7-megapixel camera with a 25mm wide-angle lens with a sensor that can reach ISO speeds of up to 12800. That could make for great low-light photography, but such high ISOs generally also lead to a lot of image noise -- we'll have to wait and see.
If a smartphone camera is too conventional for you, consider some of the lens cameras Sony also announced. These devices are essentially a camera without a body that you can strap onto the back of your iOS or Android smartphone, using your phone's display as a control interface. The Cyber-shot DSC-QX30 adds a 30x zoom lens to your smartphone, while the ILCE-QX1 will let you mount your own Sony E-Mount lenses.
And there's more, including a third attempt at a smartwatch, and a fitness tracker with an e-ink display that can take and make calls when paired with your smartphone. Head over to our gallery for more details on what Sony has unveiled this year.
And be sure to check out the rest of our IFA 2014 coverage right here on CNET.