Ducati phone doesn't look like a winner

The motorcycle legend should be able to do better than this co-branded Sony Ericsson handset's design.

Elemedia

It may make some sense for Ducati to try its hand at co-branding a mobile phone the way car companies have, but it would have been well advised to wait for a better opportunity.

There's nothing wrong with the choice of Sony Ericsson's Z770 handset, but the customized design makes it look like something that would have come with a Hot Wheels set. It looks particularly amateurish next to high-end offerings from the likes of Porsche and Ferrari .

Maybe Ducati should have started out smaller, such as sticking with the branded DS-220 headset reported by Engadget. After all, even its USB flash drive looks better than this.

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

    Join the discussion

    Conversation powered by Livefyre

    Show Comments Hide Comments
    Latest Galleries from CNET
    Tech industry's high-flying 2014
    Uber's tumultuous ups and downs in 2014 (pictures)
    The best and worst quotes of 2014 (pictures)
    A roomy range from LG (pictures)
    This plain GE range has all of the essentials (pictures)
    Sony's 'Interview' heard 'round the world (pictures)