Ducati takes memory for a spin

How to make boring products seem sexy.

Sandisk

Maybe it's just us, but we never really thought digital storage products would ever be considered sexy enough to merit the attention from the likes of Ducati. But the motorcycling legend must see something we don't, because it's lent its famous name to SanDisk to stamp on a USB flash drive and memory cards, according to Fareastgizmos.

The marketing link is speed, as in data transfer rates, which we think will be lost on most true Ducati fans. The items do at least bear the company's signature red-and-black glossy color scheme, however, and the USB drive has a red "tail light" that brightens when it's in use.

Yet we can't help but think that, if they were going to go this far, they should have made these items with sound effects as well.

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

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