Though just a rumor a few days ago, LG Mobile officially introduced its Android-powered LG Ally on Monday by announcing a marketing partnership with Marvel Studios and its upcoming "Iron Man 2" movie.
Though the Ally won't be available till May 20, the handsetmaker has already kicked off the advertising campaign, starting with a commercial that began airing on Friday. The TV spot features five individuals caught in the midst of a battle between Iron Man and alien drones. Each user finds different ways to help himself by taking advantage of Android applications on the Ally.
LG has created a mini site that lets fans participate in film-themed games and enter for a chance to win phones and other LG prizes. The press release mentions that the Ally is present throughout "Iron Man 2," which makes me wonder if this will be the preferred handset for Tony Stark.
LG said plenty about the advertising campaign, but the company was a bit shy on the specifics of the device. We know that the Ally has a slider QWERTY design and will feature an exclusive augmented-reality app. As we reported a few days ago, some tech sites have also said the handset will feature a 1GHz Snapdragon processor, Android 2.1, and a 5-megapixel camera; others have heard that the processor clocks in at 600MHz. Either way, it will be nice to see LG finally release an Android phone here in the United States. Though a carrier has not been announced yet, many are expecting the LG Ally to land at Verizon.
LG will be hosting an event May 11 in New York where users will get their first look at the Ally. Hopefully we'll learn more about the device and pricing and carrier then.