April 21, 2008 5:33 AM PDT
Google is the world's number one brand, research finds
In WPP-owned research company Millward Brown's annual study of the world's top-100 brands, Google came out on top for the second straight year, registering a 30 percent increase in the value of its brand to maintain the ranking. Google's market capitalization is $169 billion as a I write this, but the value of its brand?
$86 billion.
I think that means I can't even afford one pixel of its logo. That's one heck of a brand.
Which are the other top-10 brands? General Electric, Microsoft (but going down according to other research), Coca-Cola, China Mobile, IBM, Apple, McDonald's, Nokia, and Marlboro. It's fascinating to see how technology brands dominate. Maybe we really do rule the world?
Matt Asay is general manager of the Americas and vice president of business development at Alfresco, and has nearly a decade of operational experience with commercial open source and regularly speaks and publishes on open-source business strategy. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.
In this article about Microsoft fall to apocalypse, guess who wins?
http://tech-talk.biz/2008/04/21/microsoft-apocalypse-2018/