Qwikster

Netflix's sudden plan to split the company in two and change the name of its DVD delivery service to Qwikster didn't go over so well, and the company quickly nixed the name and put Humpty Dumpty back together again.

While it may be a little hard to separate the name from the ill-conceived launch, any way you slice it, Qwikster just feels off -- and not in a good way.