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Zuckerberg speaks on Facebook privacyFacebook CEO Mark Zuckerberg released this video statement outlining the company's new and "simple" privacy controls for the popular social-networking site.
[ Music ] ^M00:00:10 >> Mark Zuckerberg: Today, we begin rolling out some new controls to make it simpler for you to control what you share on Facebook. These changes are a direct result of the feedback many of you have shared with us about our recent product launches. I want to share some of my thoughts with you about how Facebook has evolved and how what we're doing now gives you more control. When I started Facebook, it was built around a few simple ideas. People want to share and stay connected with their friends and the people around them. When people have control over what they share, they're comfortable sharing more. When people share more, the world becomes more open and connected. And in a more open world many of the biggest problems we face together will become easier to solve. A lot has changed on Facebook since then, but these core principals remain true today. We started Facebook in a college dorm more than six years ago. And over time Facebook has become less about colleges and more about sharing lots of content with different groups of people. Along the way we needed new privacy controls and features to make that possible. A little more than a year ago, we began work on a big set of changes to how sharing and privacy work on Facebook. We recognized that we've changed a lot of things so you spent at lot of time reviewing your feedbacks so we can address your concerns. The number one thing we've heard is that there just needs to be simpler ways to control your information, we agree. So today we started rolling out three new things to address this. First, we built one simple master control that you can use to set who can see all of the content you share on Facebook. And one click you can set all the content that you ever posted to every one friends of your friends or just your friends. No need to go through multiple settings anymore. Once you set the master control, it will apply to all new products we release going forward. And if you prefer more granular controls for specific types of content, you can still use those settings. We haven't removed anything in this update, we've just added a simple master switch to control all of your content at once. Second, we produced the amount of information that has to be visible to everyone in order to use Facebook. You no longer have to have your friends and your pages open to everyone. You can set those fields to be visible to whoever you want. Third, we've made it simple to control whether applications and websites can access any of your information. Many people enjoy playing games and using applications, but for those of you that don't, we've added the ability to turn off Platform applications completely so none of your information is ever accessible to applications or websites. We've also simplified the control for turning off instant personalization on our partner sites. You can read more details about my thoughts on this topic and a Blog post that I wrote today. Most importantly though, please check out the new privacy page yourself when it launches for you. Note that the new controls will be going live gradually so you may not see them right away. When you do, play around and find the settings that feel right for you. On a personal note, I just turned 26 a few days ago. As I look back to when I started Facebook, I'm amazed at how it's evolved and how so many of you are using it to stay connected all around the world. We've been through a lot of changes together and we'll keep learning and we'll keep working hard to build the best service for you and for the world. So I just want to say thanks. You've all made Facebook what it is today. ^M00:03:25 [ Music ]