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>> Mark Zuckerberg: Today, we begin rolling out some new
controls to make it simpler for you to control what you
share on Facebook. These changes are a direct result of
the feedback many of you have shared with us about our
recent product launches. I want to share some of my
thoughts with you about how Facebook has evolved and how
what we're doing now gives you more control. When I
started Facebook, it was built around a few simple ideas.
People want to share and stay connected with their friends
and the people around them. When people have control over
what they share, they're comfortable sharing more. When
people share more, the world becomes more open and
connected. And in a more open world many of the biggest
problems we face together will become easier to solve. A
lot has changed on Facebook since then, but these core
principals remain true today. We started Facebook in a
college dorm more than six years ago. And over time
Facebook has become less about colleges and more about
sharing lots of content with different groups of people.
Along the way we needed new privacy controls and features
to make that possible. A little more than a year ago, we
began work on a big set of changes to how sharing and
privacy work on Facebook. We recognized that we've
changed a lot of things so you spent at lot of time
reviewing your feedbacks so we can address your concerns.
The number one thing we've heard is that there just needs
to be simpler ways to control your information, we agree.
So today we started rolling out three new things to
address this. First, we built one simple master control
that you can use to set who can see all of the content you
share on Facebook. And one click you can set all the
content that you ever posted to every one friends of your
friends or just your friends. No need to go through
multiple settings anymore. Once you set the master
control, it will apply to all new products we release
going forward. And if you prefer more granular controls
for specific types of content, you can still use those
settings. We haven't removed anything in this update,
we've just added a simple master switch to control all of
your content at once. Second, we produced the amount of
information that has to be visible to everyone in order to
use Facebook. You no longer have to have your friends and
your pages open to everyone. You can set those fields to
be visible to whoever you want. Third, we've made it
simple to control whether applications and websites can
access any of your information. Many people enjoy playing
games and using applications, but for those of you that
don't, we've added the ability to turn off Platform
applications completely so none of your information is
ever accessible to applications or websites. We've also
simplified the control for turning off instant
personalization on our partner sites. You can read more
details about my thoughts on this topic and a Blog post
that I wrote today. Most importantly though, please check
out the new privacy page yourself when it launches for
you. Note that the new controls will be going live
gradually so you may not see them right away. When you
do, play around and find the settings that feel right for
you. On a personal note, I just turned 26 a few days ago.
As I look back to when I started Facebook, I'm amazed at
how it's evolved and how so many of you are using it to
stay connected all around the world. We've been through a
lot of changes together and we'll keep learning and we'll
keep working hard to build the best service for you and
for the world. So I just want to say thanks. You've all
made Facebook what it is today.
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