Once somebody think of the children, YouTube is reportedly going to stop quote targeted ads on videos aimed at kids.
That's according to Bloomberg.
This follows an investigation by the Federal Trade Commission in the US into whether YouTube's ads violated the Privacy of children on the platform.
Now You Tube has come under fire in the past for the way some content is served to kids on its platform.
Do you think this change to ads was inevitable?
Definitely, You Tube has, I mean the troubles that You Tube has had especially of late are very well known and well documented.
We've been covering it.
intensely it's it's a rabbit hole for conspiracy theories, all kinds of doctored videos and a whole host of messes really, for them to finally take a standard to actually kind of encouraging Yeah, I mean they have a lot of work to do.
But, you know, give him kudos for at least doing, maybe one thing right now.
Getting the ball rolling and probably trying to get out in front of the regulators, you know who were potentially going to clamp down with some tough rules.
Maybe they wanted to get in front and be showing to be doing something, I think the thing with YouTube is It's all about that recommendation algorithm.
And so therefore also how ads are targeted through essentially just a lot of pulling of data and automatically selecting ads to serve to I think the issue around this was that ads are served based on how you browse the internet what you're doing elsewhere online.
They were considered if you're tracking that information about kids and they're under the age of 13 that's against the COP act, the Children Online Privacy act.
So, that's the problem it's not that okay this ad is for kids so, therefore, we'll just match it with an ad, so this is a YouTube video for toys.
So we'll match it with an ad for toys it was much more kind of granular and detailed.
So I think it's a good move.
I think their recommendations and how all that stuff is happening automatically on YouTube.
That's where the problems.>>Right the algorithm is definitely seems to be the issue.
And people will have figured out ways to gain that system and get millions of views and influence millions of people because of it.
Yeah, we saw it.
And that's still the rude issue and that's something that they still need to address in a pretty big way and pretty quickly.
Yeah, I think especially when you're talking about kids on Youtube.
Obviously we got the Youtube Kids app which ideally Google wants everyone to kinda just put their content on there.
But they had the whole scandal with Elsa Gate, the Wii Disney character videos was a little off brand, quite terrifying I think they really, you know, one need to watch it.
Also maybe parents need to stop using YouTube as a babysitter.
That is definitely another alternative here and one that should also be considered.