YouTube could soon ditch targeted ads for kids
YouTube could soon ditch targeted ads for kids
2:43

YouTube could soon ditch targeted ads for kids

Digital Media
[MUSIC] Once somebody think of the children, YouTube is reportedly going to stop quote targeted ads on videos aimed at kids. That's according to Bloomberg. This follows an investigation by the Federal Trade Commission in the US into whether YouTube's ads violated the Privacy of children on the platform. Now You Tube has come under fire in the past for the way some content is served to kids on its platform. Do you think this change to ads was inevitable? Definitely, You Tube has, I mean the troubles that You Tube has had especially of late are very well known and well documented. We've been covering it. intensely it's it's a rabbit hole for conspiracy theories, all kinds of doctored videos and a whole host of messes really, for them to finally take a standard to actually kind of encouraging Yeah, I mean they have a lot of work to do. But, you know, give him kudos for at least doing, maybe one thing right now. Getting the ball rolling and probably trying to get out in front of the regulators, you know who were potentially going to clamp down with some tough rules. Maybe they wanted to get in front and be showing to be doing something, I think the thing with YouTube is It's all about that recommendation algorithm. And so therefore also how ads are targeted through essentially just a lot of pulling of data and automatically selecting ads to serve to I think the issue around this was that ads are served based on how you browse the internet what you're doing elsewhere online. They were considered if you're tracking that information about kids and they're under the age of 13 that's against the COP act, the Children Online Privacy act. So, that's the problem it's not that okay this ad is for kids so, therefore, we'll just match it with an ad, so this is a YouTube video for toys. So we'll match it with an ad for toys it was much more kind of granular and detailed. So I think it's a good move. I think their recommendations and how all that stuff is happening automatically on YouTube. That's where the problems.>>Right the algorithm is definitely seems to be the issue. Yeah. And people will have figured out ways to gain that system and get millions of views and influence millions of people because of it. Yeah, we saw it. And that's still the rude issue and that's something that they still need to address in a pretty big way and pretty quickly. Yeah, I think especially when you're talking about kids on Youtube. Obviously we got the Youtube Kids app which ideally Google wants everyone to kinda just put their content on there. But they had the whole scandal with Elsa Gate, the Wii Disney character videos was a little off brand, quite terrifying I think they really, you know, one need to watch it. Also maybe parents need to stop using YouTube as a babysitter. That's a, That is definitely another alternative here and one that should also be considered. Definitely,

Up Next

Everything Just Revealed at Nvidia's GTC AI Conference
nvidiastill

Up Next

Everything Just Revealed at Nvidia's GTC AI Conference

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro
nvidia-vision-pro-image

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro

Nvidia Shows Project GROOT and Disney Bots at GTC Conference
robot-2

Nvidia Shows Project GROOT and Disney Bots at GTC Conference

Expert vs. AI: Is Now the Time to Buy an EV?
gettyimages-1178244881

Expert vs. AI: Is Now the Time to Buy an EV?

Apple Has Big Ideas for a Smart Ring
240314-yt-omt-apple-ring-v4

Apple Has Big Ideas for a Smart Ring

SpaceX's Starship 3rd Flight Attempt (Supercut)
spacexstarshiptestflight1

SpaceX's Starship 3rd Flight Attempt (Supercut)

Apple Has Big AI Plans for Mac — and iPhone, Too
240307-yt-omt-ai-siri-v03

Apple Has Big AI Plans for Mac — and iPhone, Too

Apple Updates 13- and 15-Inch MacBook Air With M3 Chips
macbookair-news-00-00-17-16-still002

Apple Updates 13- and 15-Inch MacBook Air With M3 Chips

Apple Makes the Vision Pro Store Demo an Entertaining Ride
240229-site-what-its-like-to-demo-vision-pro-v3

Apple Makes the Vision Pro Store Demo an Entertaining Ride

Apple Sports Is the Next Step in Apple's Big Sports Plans
240222-site-one-more-thing-apple-sports-v2

Apple Sports Is the Next Step in Apple's Big Sports Plans

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

PlayStation 5 Pro Leaked: Everything We Know
playstation5pro-leak-clean

PlayStation 5 Pro Leaked: Everything We Know

Everything Just Revealed at Nvidia's GTC AI Conference
nvidiastill

Everything Just Revealed at Nvidia's GTC AI Conference

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro
nvidia-vision-pro-image

Nvidia Reveals Omniverse Cloud Streams to the Vision Pro

Nvidia Shows Project GROOT and Disney Bots at GTC Conference
robot-2

Nvidia Shows Project GROOT and Disney Bots at GTC Conference

Expert vs. AI: Is Now the Time to Buy an EV?
gettyimages-1178244881

Expert vs. AI: Is Now the Time to Buy an EV?

The PlayStation Portal Built-In Volume Is too Loud: Here's How to Keep It Low
playstation-portal-audio-options-thumb2

The PlayStation Portal Built-In Volume Is too Loud: Here's How to Keep It Low

Most Popular All most popular

First Look at TSA's Self-Screening Tech (in VR!)
innovation

First Look at TSA's Self-Screening Tech (in VR!)

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
240123-site-samsung-galaxy-s24-ultra-review-4

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost

'Circle to Search' Lets Users Google From Any Screen
circlesearchpic

'Circle to Search' Lets Users Google From Any Screen

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
asus-preces-00-00-25-11-still003

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop

Samsung Galaxy Ring: First Impressions
samsung-galaxy-ring-clean

Samsung Galaxy Ring: First Impressions

Best of Show: The Coolest Gadgets of CES 2024
240111-site-best-of-ces-2024-1

Best of Show: The Coolest Gadgets of CES 2024

Latest Products All latest products

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
240304-site-nothing-phone-2-first-look-v3

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day

Best of MWC 2024: Bendable Screens, AI Wearables and More
240229-site-best-of-show-at-mwc

Best of MWC 2024: Bendable Screens, AI Wearables and More

This Concept Laptop from Lenovo Has a Transparent Display
240225-site-lenovo-translucent-laptop-concept-v3

This Concept Laptop from Lenovo Has a Transparent Display

Motorola's Rollable Concept Phone Wraps on Your Wrist
240225-site-motorola-rollable-concept

Motorola's Rollable Concept Phone Wraps on Your Wrist

See Adobe Lightroom on the Apple Vision Pro
adobe-lightroom-00-02-58-03-still006-1

See Adobe Lightroom on the Apple Vision Pro

This $400 Cane Has a Built-In Phone
p1022441-mp4-15-35-32-23-still001

This $400 Cane Has a Built-In Phone

Latest How To All how to videos

Windows 11 Tips and Hidden Features
240311-site-windows-11-hidden-tips-and-tricks-v2

Windows 11 Tips and Hidden Features

Vision Pro App Walkthrough -- VisionOS 1.0.3
VisionOS 1.0.3

Vision Pro App Walkthrough -- VisionOS 1.0.3

Tips and Tricks for the Galaxy S24 Ultra
240216-site-galaxy-s24-ultra-tips-and-hidden-features-2

Tips and Tricks for the Galaxy S24 Ultra

TikTok Is Now on the Apple Vision Pro
tiktok-on-vision-pro-clean

TikTok Is Now on the Apple Vision Pro

Get Your TV Ready for the Big Game: Super Bowl Setup Tips
superbowl-tv-settings-thumb1

Get Your TV Ready for the Big Game: Super Bowl Setup Tips

How to Use a Quest 3 Like the Vision Pro
240202-site-spatial-computing-on-meta-quest-3

How to Use a Quest 3 Like the Vision Pro