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Yahoo's layoffs and lost identityToday, Yahoo announced another round of layoffs, the sixth in the last four years. CNET's Kara Tsuboi reports on how the Silicon Valley goliath has lost its path.
2000 Yahoo employees will be losing their jobs. That's about 14% of the company's work force. This company is sort of auto list and struggling to figure out which direction to go and getting hit it in all directions of its business. While Yahoo began is a web directory, it quickly diversified into several hundred sites, trying to find a foothold as a search engine, mail server and news hub. Yahoo for 5, 6 years has been this company that people keep saying, what do you do? Right. Are you in search? Sort off. But Google is doing that. Are you in social? They try to buy Facebook, didn't happen. Experts say these layoffs won't affect Yahoo websites that see 700 million users a month. But the mini consumers, it's a none issue. I don't use Yahoo mail at all. So it's just not as cool as Gmail, I like Gmail, there's everything I needed. The search isn't the best but there's still some things that they're good at. Rest in peace so, unfortunate but it seems like that, the direction to hang. Analysts say, this perception is what could be the final mail in the coffin. Yahoo's reputation is terrible. This is pulling around it, to the people around the world who use Yahoo mail, fine. To people who use Yahoo sports sites, fine. They have plenty of properties. But as a company and for the people who work there it's got a bad reputation and that's not helpful. What will linear Yahoo look like? We'll find out on April 17th when the company releases its quarterly earning statement. In San Francisco, I'm Kara (Ceboy?), cena.com for CBS News.