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Yahoo exec on what's driving social TVAdam Cahan, the founder of IntoNow from Yahoo, reveals how and why audiences are engaging with their TVs and devices in a post-PC world. Cahan was part of a panel discussion at the Social TV Summit in San Francisco.
What's coming up on the horizon, the near term horizon that you're particularly excited about. We're a company that was recently acquired by Yahoo where what we had done was looked at consumers and what they were doing which was engaging with devices while they were watching TV and we found a really simple way to connect them. For us, I think the biggest shift that we're seeing and you're right in saying the acceleration is actually happening. A lot of are gonna be talking about what it means to be a post-PC era. And what that really tells from a consumer behavior. I think we look at that and say all of these additional waves that people are engaging with their devices while they're watching television is one of the most interesting behaviors that is gonna come. And for us, simply put, it's about interests and beyond interest, it's about how do I expose those connections in real times. So I think obviously Facebook has done an enormous job with exposing people's social graphs and connecting people. I think we believe that interests actually dominate at certain points. So it's funny, if you observe what's happening around consumers specially, I mean I can talk about from out application experience, people are willing to have a conversation because they're both engaged in the same thing. We're both watching Game of Thrones. That's enough for me. And I'm interested in you. And I'm willing to connect with you and chat with you and have a discussion around that even though I don't necessarily know you. And so I think what we're gonna see in the next 6 to 8 months is more and more of that type of real time networks, real time connectivity and frankly, a different form of consumer engagement around devices. And if you're... I guess for us, simply put if you're not thinking about how that experience translates into a device, you're missing what consumers are doing. It's a very different set of consumer interactions, it's not like what we've seen in the past from kind of a two-handed text input typing experience. It is a very different experience. A very light weight experience and it's a very connective in sort of simple experience.