WWDC 2017 in-depth preview (Apple Byte Extra Crunchy, Ep. 86)
With the Apple Byte Extra Crunchy Podcast and your host, Mr. Brian Tong.
What's up, everybody?
Welcome to the show.
It is episode 86.
This is kind of a special episode just from a standpoint of we are just a few days away from WWDC 2017.
It's kind of a big deal Beach.
Hell yeah, Monday.
Big live show.
[UNKNOWN] Yeah a huge live show that we're gonna put on.
If you are familiar, that with what CNet brings to the table.
But and this is the apple white extra crunchy.
We are going to jump into the big topics, the big things we expect to see.
Just a lot of stuff to dig in.
And quite honestly, I'm actually really excited about the show.
But before we get to that, 1-800-616-2638, that is the number for you guys and gals to call in, leave your name, tell us where you're from in.
Because this is gonna be the show after WWDC, I wanna hear your reaction.
We wanna hear what you thought.
Maybe tell us the thing that stood out the most of you.
We're gonna preview some of these things.
So yeah, you might feel like We're talking about it again the week after, but really this is what we anticipate.
Something to look out for.
And then we're gonna see what Apple actually does.
That's how you become part of the show.
We have our friends live streaming with us on YouTube, Periscope, Live Stream.
They're part of the conversation so sometimes when my eyes go different places, I can kind of dip and see You guys are saying guys gonna see this one but let's jump into the show right at the top and I don't know if you pull this up but in the bureau note I asked a question to the masses on Twitter because I kind like to get the pose of what people are saying and I basically send out a Twitt and it was on can you see that ****.
I got it I got.
So, I basically put out a tweet asking everyone what hotly rumored WWDC product do you wanna see the most.
I'm gonna answer this.
Is that okay?
You need to answer this right now.
Okay, we've got Siri speaker template.
I don't care about the iPad Pro.
MacBook, I don't care.
iOS, MacOS, watchOS, tvOS.
It's a toss up between the Siri Speaker and the fourth one, iOS.
I'm going to choose Siri Speaker.
And I'm gonna vote.
Okay and the results are in.
So this is really interesting So the options we had again were Siri speaker, 10.5 inch iPad Pro, Macbook Pros, and the new operating systems.
24% of respondents, we have over 288 votes at the moment, 24% are interested in the Siri speaker.
I think that's gaining a little more buzz now as that feels like it's going to happen.
13% said template by Venture Pedro is the lowest of the four options.
17% said the reversed the Mac Book Mac Book which we expect the new cabin like processors and then our warping 46% want IOS Mac OS, watches and Tivos and that make sense because come it's WWW DC it's all about.
The software that drives our devices.
But another thing is really, how does this software kind of indicate what Apple is doing moving forward with the iPhone and other devices as well?
Now I do wanna say why this is gonna be an exciting show.
I think this is probably one of the best, I know, whatever.
The iPhone is leaked all over the place.
I think WWDC this year is one of the best kept secrets or best events, and we really don't know too much about from Apple.
We don't know what any real concrete details about iOS 11.
Things have not leaked out.
iOS 11 for the iPad.
Things have not leaked out.
Mac OS, whatever it is is not gonna be Mac Sierra anymore.
We don't really know what they're going to do with it and we don't really know what they're going to do with Watch OS either.
So the fact that those have very little details that have leaked out I don't know about you, Beach, but that actually excites me.
Yeah, I mean, cuz we're gonna get a big surprise when we get to see it unveiled at WWDC.
And we've been getting a lot of calls-
[LAUGH] Say that again, say that again.
You said it so fast, you're like WWDC.
Yeah, cuz I start talking and I hear myself talking and I'm like, I need to speed this up.
Yeah we got a lot of calls, people are excited.
They want to see a refresh.
THey want to see a redesign.
I know I'm getting sick of looking at my phone and seeing the same squares.
Maybe I move them around a little bit, make them different but it is getting a little tired.
Now, I think one of the lead things that no one is really talking about in iOS 11 is, I mean, people are talking about it but they're not
Really talking about it I think because we haven't heard much and quite honestly let's argue the past two years have been pretty lackluster when all things considered.
The newest hardware we've seen from Apple has been the Apple pencil and the AirPods.
I'm serious, I'm not even joking right that is
When you talk about brand new hardware, that is all we've seen.
But IOS 11 has a real opportunity to do something big and what it is people may be like "Yeah.
Whatever." I think Apple has been talking about augmented reality I feel like for the past year and a half or two years.
And I think IOS 11
This is an opportunity because yeah, they're behind in the artificial intelligence voice assistant.
We'll get to that a little bit later with the series speaker.
But augmented reality, they talk about it so much, and Bloomberg had reported that they're working on it.
What are you laughing now, someone said something?
Is this Tim Stevens in this picture?
What it is to me in the picture.
A funny picture.
That's team for people that can't see it.
And he is wearing Google glasses probably like 5 or 6 years ago and he looks
He looks completely dazed.
Tripping out yeah.
But with augmented reality I think Apple obviously had a hit and it wasn't because of Apple perse it was because of Pokemon go but they've hired a huge team over the past year
They've literally hired hundreds of engineers, they've really grabbed talent from around the industry and I really feel like we're going to see something big with augmented reality from Apple in iOS 11 on June the 5th which is Monday.
And then it will also kind of weed into the phone.
You've got to imagine some of the stuff will work on the current phones, the current 7's but, Maybe there'll be some little special add ons that come out when the next phone comes out, but let me just kind of give people a little background, because you know, this is a podcast form, we can kind of dig into it.
This was reported earlier, probably around two weeks ago, from Bloomberg.
The thing is that because we didn't have a show last week, we weren't really able to dive into it But when we talk about this team that Apple has been, has assembled around augmented reality and where their priorities are at, it's being run by, this is Cornell Bloomberg, it's being run by former Goldie laboratories executives and also engineers who worked on Oculus and HoloLens.
Apple is actually working on several AR products including digital spectacles that could connect wirelessly to your phone and then beam content from your phone, movies, maps and more, to the wearer.
Now this is not happening any time soon.
We're talking about glasses.
But, right, we've seen sci-fi movies.
They don't have phones, you know what I mean?
The phone is One day arguably will go away.
Do you agree with that Beach?
Totally, yeah, like most sci-fi movies they either have just like a watch or like just some sort of little tiny device that will project something.
Yeah, I don't ever see anyone with a phone.
So if you talk about some of these crazy platform hires Apple has done right.
They have this guy named Cody White former lead engineer of Amazon's Lumberyard Virtual Reality Platform.
Another person, Duncan McRoberts Meta's former director of software development.
Yuri Petrov former Oculus researcher.
Ari Barziv worked on the HoloLens and Google Earth Day.
Tim Cook has visited the HoloLens.
They have acquired a lot of Third Party Companies to kind of build this portfolio of knowledge that they can then put into their phones and their devices.
But, I just think that Augmented Reality, if there's a platform that maybe they can push forward and jump on, because They have so many devices out there, and if they can show us at least kind of the first step of it being more applicable and being able to use on a daily basis, I think they have an opportunity to do this with iOS 11.
I don't know exactly if they're gonna blow it out of the water.
I don't, this is all speculation, but I think that This WWDC, Apple has an opportunity to surprise us.
And they typically don't have not had that opportunity because we know everything.
So, that's why my thinking is like show us something.
If you're talking this big game about augmented reality, it's time to show us something.
They have to show us something because the narrative among Apple fans and us, you know, just around this building
The last couple years has been like, Apple is behind in their.
It's looking kind of sad.
We want more innovation.
All our phone calls are like, what is Apple gonna do?
We need more innovation.
They have to do something big.
I think that they know that, too.
Especially after Google IO
I totally agree.
just the other day.
They know that.
That they have to hit a home run.
We'll see what they're gonna do.
We will see.
So, that's in the case of iOS 11.
There's also, the other thing when we talk about iOS 11, remember there's iOS for the phone and there's iOS for the iPad.
We have complained about iOS-
Two totally different things.
Two totally different things, right?
And annoyingly different too.
Yeah and so IOS 11.
Maybe we'll see something.
We don't know, but again MacOS Sierra is going away.
We have not heard a squeak out of that.
It's already going away?
I mean there'll be a new version right?
Right so, they'll name it after some new landmarks slash destination or mountain range or whatever they do with the latest versions of Mac OS and then also what could be interesting this is just a side thing there is plenty of reports that have confirmed that Apple and Amazon have decided to strike a deal and that the Amazon video app Will appear on Apple TV which is TV OS.
So, I've got to imagine at WW DC we're gonna finally see what the amazon video app looks like on the an Apple TV.
I think that's a big deal.
Do you think they'll share that off during the keynote?
Cuz I feel like, I don't know if they would put Amazon up on the screen.
I don't know why.
That's just me.
They might just put it on for two seconds.
But, I think they're gonna say it.
I think they're gonna say it at the key note.
Maybe we can make that part of the.
The Bingo Game, yeah.
The Bingo card.
We always got our Bingo card.
I'll make sure we got our Bingo card.
And also, just kinda before WWDC, Apple typically announces this type of stuff Within the keynote but I think again, this is going to be a jam-packed keynote and we'll continue to go down the line.
They released a press release saying and really touting and bragging that developer earnings from the app store has now topped $70 billion.
The global community Has topped $70 billion since the App Store launched in 2008.
It's now the home to, what they say, the most innovative apps in the world.
In the past 12 months alone downloads have grown over 70%.
But here's also, if you read into that figure 70 Billion dollars has gone out to developers.
Guess how much Apple has made?
What do they make ten percent of that?
No, the split of all proceeds on the sale is seventy thirty, so Apple has made thirty billion dollars from creating an industry and a platform
You know app lovers he has to run the servers and deliver that blob.
You know that's that's that's nothing so Apple though developer again 30 70 billion Apple gained 30 billion in their pockets too so.
This this blog post they did is interesting a very Maria heavy which tells me they gonna really be going after games and.
Maybe there'd even be a cool Mario AR game, who knows, but
Well, I think they've gotta show us a few demos if AR is going to be a focus.
I'm not saying it is, but I think this is an opportunity for them to really show it off, so we'll see what they do.
I wanna see cool stuff quite honestly
So, there you go
Again, with the operating systems, we'll find out.
But WWDC is heavily focused on that.
But I also do think that this year, there's gonna be a lot of hardware.
And really, when we talk about, what can they do to improve and what is the biggest hardware piece in this puzzle, Beach you're the one that clicked on it.
You're curious about the Siri speaker, right?
I mean, I'm curious what it's gonna look like.
How smart it's gonna be what kind of things I'm sure it's gonna do a lot of things we already know or the other AI things can do just curious what it's gonna look like, sound like you know just basic things everyone is interested in.>> So have you read some of the stories that some basically the rumours and rumblings are that these series speaker Alice visually.
Will look similar to a Mac Pro, it'll be a cylinder speaker, it'll have a divot in the top.
It'll have the ability to have multiple microphones and create a better virtual surround sound, potentially using some sort of Beats technology.
I put I think I put a picture of it, one of the funny things that someone commented to me was like great they can use all the Mac Pro shells that they didn't make computers out of and that will be That will be their Siri speaker.
That would be too big, actually, I think cuz, I mean, I've been-
Of course it would be too big, of course it would.
I've been living with the Dot and it's like a little hockey puck, it's tiny.
It's unobtrusive, it's out of your way, you don't really notice it a whole lot, it's small.
If they build something that's big and looks like a thermos, And, I don't think people are going to be into it.
Now, a recent report this week coming out from Bloomberg said that Apple is actually in production