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WWDC 2009: Apple offers a $99 iPhoneAt Apple's WWDC in San Francisco, Apple's SVP of marketing, Philip Schiller, announces that the company will make its cheapest iPhone even cheaper. The 8GB model will start selling immediately for $99, a $100 price cut.
[ Music ] ^M00:00:05 >> So we think this is going to be a beautiful new phone, incredibly fast, incredibly powerful, state of the art and gonna continue the incredible success that iPhone 3G started. But we want to reach even more customers and make our phones even more affordable because so many people would love to get into an iPhone. So in addition to that we're gonna keep a model of the iPhone 3G on the market priced at a break through price, just $99. ^M00:00:35 [ Applause ] ^M00:00:41 >> And that's the 8 GB version. I mean think about it; a high end Smartphone, state of the art, a phone that changed everything and people can get into it at a price that really there's never been a good Smartphone yet at this price point. We really hope this opens the market up even more and that starts today. New iPhone 3G at $99 because the product's in the market and we can move that now. [ Music ]