LG ThinQ is our artificial intelligence platform that allows not just individual devices to react to commands, but actually takes user Your data, lifestyle data, and pulls that altogether to make consumers lives easier and more enjoyable.
LG's vision for AI takes what we call lifestyle data.
And that's gonna allow us to look at things that our products, how our products Used in the home.
For example, what television shows you watch?
How often you do laundry?
What types of clothes do you wash?
How often you clean your home?
All those are combined with both internal and outside environmental factors to learn what the users specific circumstance really is and from there offer proactive.
The suggestions based on that user's lifestyle.
With LG data privacy is extremely important to us, and so the way that we're protecting consumers data is a in a hybrid manner, so their individual usage Of that device is stored on that device only.
But the aggregated data of how user used the device all together is stored on a cloud.
So always privacy is protected for the individual consumer.
Consumer data and their privacy too is extremely important in LG Everything is opt in.
The challenge with all of us who are trying to explain artificial intelligence to the consumer is what are the benefits.
So we're going to use a lot of use cases to actually show Consumers what kind of lifestyle benefits they'll receive on the products.
A great example of how LG THINQ platform using AI would work, is understanding that, for example a consumer washes clothes every Saturday By knowing every saturday, the ai platform called LGTQ, is gradually accumulating what the behaviour is, and offering suggestions on how to get better watching.
With LG, we're trying to make artificial intelligence relevant.
Because right now, actually there's a lot of artificial intelligence that consumers are using and they're not even knowing it.
So we're trying to make it simple to understand, show the benefits of why artificial intelligence will help products, and also communicate the idea of Products communicating with one another.
So you have an ecostructure of artificial intelligence all to make life easier and more enjoyable.