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It's Friday and we are live
It's the Apple by Dexter Crunchy podcast with your host, Mr.
What up, ****.
Hey man, your lighting looks good man.
Does my lighting look cool?
It actually looks, it's very nice and balanced.
Well we got some new cameras so I'm gonna blame it on-
That must be it.
I'm gonna blame it on the new cameras.
The cameras look good.
What's up everybody?
Welcome to the Apple Bite extra crunchy
This is episode 90, we've been doing it 90 strong.
Again, this is our audio podcast.
It supports the weekly video show that's only about four or five minutes.
This is the show where you could get in-depth, down and dirty, talk about some of the details, as well as new developments going on in the world of Apple.
Also the show is all about your watching and listening.
You make the show what it is, so we want you to call us, leave your number, your name.
Not your number.
Don't give me your number.
Leave us your name.
We get their number, we get their number, Bryan.
They don't know but their number shows up.
That's all I wanted to.
1-800-616-2638 That's the number to call to talk to us.
Leave your name, where you're from and just vent or expand or bring new information.
Or just want to talk about whatever's on your mind about the world of Apple.
So let's just jump into the show and we can't ignore the fact what it was?
Was it basically yesterday technically yesterday
Was the tenth anniversary of the original iPhone, the game changer, the phone that changed everything for everyone whether you were an Apple phone user, an iPhone user or not, right.
Whether you didn't want an iPhone, it still changed everything for you because Look at where we are today.
It's crazy to think, right, ten years man.
Ten years is a long time in the, yeah, a paradigm shift man.
It was a huge change for everybody.
I know it changed my life.
I'm sure it changed your life.
I think a lot of, well you know what, some people don't understand voice or tone because
Yesterday I tweeted out to celebrate the tenth anniversary.
I said, game changer, what an accomplishment and then something along the lines of, not as innovative as it was before.
And then, dot dot dot smiley, smiley, smiley.
And I can't tell you, okay, I'm just gonna lay this out here.
You all need to just.
Chill out and soften, not even soften, I'm just like, get over the fact that if you interpret someone slighting your phone you take it real personal, real personal.
I don't, come on, we're just having fun here.
Are you defined by your phone?
Because I think a lot of people, they get so riled up when you say, "This phone sucks, that phone sucks", they take it personally.
Yeah, it's a totally cultural phenomenon with people and their phone love.
So, yeah, people do take it personal.
It's weird, it's just a device.
That we push buttons?
We're all blessed to have technology like this.
This is mind blowing stuff!
You could order a pizza from your phone and it gets there by the time you get home.
It's like satellites and driving, and there's satellites tracking where I'm going and showing me on the road.
I mean, it's It's incredible what they're dong.>> What is there to complain about.
I don't get it.
So anyways we just wanted to first of all.
Before people think we're hating on the iPhone.
Because->> No.>> We're not.>> No.>.
We are celebrating the iPhone.
So for all of you I can't.
You know what my original iPhone because I moved a little while ago.
I can't find where.
It's in some Little white apple bag, but I can't find my original iPhone, that like, like a gem for me.
You should frame it and put it on the wall or something.
I should do something with it.
But, lets kind of roll into the show, and roll into the stories of today.
And to kind of also fall on the theme of talking about the 10th anniversary of the iPhone In Wired Magazine, Tony Fadell, if you aren't familiar with him, he now is part of NIST, he's basically the top dog at NIST labs which was then acquired by Google for somewhere around three billion dollars.
He was notably at the time of, during his time at Apple, people called him like the Godfather from the iPod.
He's also there during the actual iPhones development.
So I thought this was kinda some fun nuggets.
Again the last thing we talked about or actually Scott Forstall talked about, in relationship to the actual iPhone.
This is what Tony Fadell said about the iPhone and kind of how it started.
So Wired asked them the question, there's so many different origin stories for the iPhone, why is this?
And Fadell said, this is according to him, well, there were many projects that came together to make the final phone.
There was a large-screen iPod for video that had a touch interface.
There was an iPod phone, which was basically an iPod Mini, perhaps a little bit bigger, with a phone inside that had a wheel and a smart screen.
There was a touch screen MacBook Pro being worked on and a multi-touch MacBook Pro that was going to go, that's where they were at from a hardware perspective.
There were also different stories of software projects.
This was over a period A period of basically 9 to 12 months.
Now, when you hear about a touch screen Macbook, your ears kinda peak up.
Because your like, wait, why isn't Apple doing anything like that?
That's exactly what I did.
I was like what?
They were working on that, that long ago?
Still hasn't come out yet.
It's not out.
He's at least telling us they were looking at, he was saying that at the time that basically to get the touch screen technology into a Mac at that time.
They wanted to compete with Microsoft tablets and, this is funny, Fidel also says Steve was pissed off.
And wanted to show them how to do it right.
[LAUGH] Totally man.
So it totally validates exactly what Scott Forsell talked about last week.
They realized that that there was so much software and so many new apps that needed to be done and built.
And they were also worried.
Like we didn't know if they could scale into a large full screen display at that time with the Mac.
Really, this big size iPod with a display.
And a single touch system, not multi touch.
Cuz remember, multi touch was a game changer.
That is one of the biggest game changing techs in any device period that we have from a technology standpoint.
Cuz there were touch screens Way long ago but not multi-touch, pinch and zoom, rotate, all that.
So that was just a game changer the way that we use these devices.
But he was just talking about how they try different ways to replicate the wheel style of the iPod [INAUDIBLE] but it just wasn't good enough A single touch screen wasn't good enough, but I think the main kinda thing you can pull from this is how it wasn't easy and Apple was doing really four, five hardware projects at the same time and I don't know if they're looking at it.
I'm sure they have some sort of modernized touch-screen MacBook Pro concept in their Underground bunker labs.
But it's just kind of crazy that it's really more of, but he even says that it's more of a software thing.
They didn't have the app, they would have to build new software.
It's funny because that's exactly the same thing that's effecting them right now, right?
Don't have the software to support [COUGH] a Macbook Pro.
Also another a cool thing in the store they talked about the Motorola rocker.
Do you remember this phone at all?
It was a handheld phone, and the kind of key about it, I dont know, you might even be able to find something online while I was talking about it.
It had the Itunes store capability built into it.
And this was really Apple kind of first fora into phones, before the Iphones ever came out, right?
At the time Sony Erikson phones were really hot, Nokia phones were super hot, the razor was super hot.
And Apple partnered with Motorola for this razor phone, and it was clearly not Apple's entire vision.
But they they were trying to at least, they learned a lot from this experience, Fidel talked about it He said,
Nice phone man.
Yeah, yeah, that's it.
It was hooked up with iTunes so you could plug it directly in your phone.
The question I asked him was, did Apple deliberately make the ROKR a poor device?
And they're like, no, it was not deliberately made poor, not at all.
Fadell says we tried our best, Motorola would only do so much with it, their software team is only so good.
Their operation system, their OS was only so good, and that experience just didn't work very well.
It was a clash of all kinds of problems.
But it wasn't a case of trying to not make it good.
And I think, when you hear that, it definitely reinforces the idea of how Apple excels the best when they control the software.
And the hardware in all levels of building the phone which is really what google has learned.
As android has evolve and has google as the company has evolved.
I mean their pixel phone was their first phone where they decided pretty much control everything.
We know that I believe it was the ACC that, at least manufactured it.
But the design, the software, that's all Google, though every company takes pieces from each other.
That's clearly what they learned.
But I remember honestly almost wanting to buy that phone, because I'm still that guy that at least, will try.
Every Apple product one time.
It looks pretty cool, actually.
It doesn't look ugly or anything.
It looks like one of those old school Nokia phones we all used to use.
It was clunky and slow.
I don't even know what it'd feel like to use that phone today.
That might feel really crazy.
I can see like kids getting retro and starting to rock old Nokia phones again.
Maybe I'm totally wrong, but I could see kit, cause the 90s are coming back, you know?
My goodness, are they?
[LAUGH] 90s are coming back, baby.
90s, hey if the music from the 90s comes back, all that good, man, honestly, like rock and grunge and hip hop and R&B, that's, I mean, that's some of the heydays of that stuff.
90s hip hop for best.
90s hip hop, good.
I was at a, we did a cool story that we're gonna drop later, right at a Korean barbecue restaurant with the robots and they were playing 90s hip hop the whole time.
I couldn't even pay attention.
I was just feeling it the whole time.
[SOUND] My gosh, I was, juvenile was up in there, okay.
I'll get back on track.
I've got to get back on track.
So, let's kind of just transition over to kind of what's happening with the new Apple right now, iOS 11 we know that the public beta came out earlier in the week for both the iPhone and the iPad Pro.
I put it on my Pro.
Look, I don't recommend people putting betas on their gadgets all the time, because some apps end up literally not working, and you're stuck like that for.
I mean, you can revert back [UNKNOWN].
You can brick your phone or brick your device.
Okay, how about this.
Technically it could, I'm not gonna tell people it won't brick your device.
I'm just saying just be careful, just know what you're getting into but I put it on my iPad pro and I'm like, dude, the iPad pro, although yeah it's a little buggy, it's actually made my iPad prod a little slower in some ways, but, damn, it's gonna be hot, iPad users, iOS 11 Game changer.
It's really sleek.
The other thing is also, though, Apple also released the public beta of Mac OS High Sierra.
So that public beta is out as well.
I would definitely not recommend you install that as your primary OS, but A great thing is if you want to you should do, what i always do is I actually partition my hard drive they that there is like a 30 gig segment or chunk on it that I end up installing developer betas of mac os on there so I can try them out.
It is a really cool way to do it.
If you're gonna do it, at least try to partition your hard drive in the disk utility app of your Mac, you can do it there.
And then that'll allow you to do that.
But the biggest, not biggest thing but I don't understand why they do this.
We're showing a video of I Was Slumming in Action with Scott Stein.
And there's this feature that they announce called basically where you can flick on the keyboard And what's cool about that is a lot of times you have to change your keyboards, characters, even on your iPhones, right?
From the characters to the numbers versus the letters, well in iOS11 you can flick the keyboard, kinda flick a key, swipe it instead of just tapping it and it uses the alternate character now.
That's awesome, that's super awesome.
That's gonna save so much time, man.
But do you know what is super not awesome for whatever reason they decided to not put it on the iPad pro 12.9 inch but they gave it to 9.7 and the 10.5.
No good damn reason.
That is weird man.
I dont get it.
I literally dont understand.
I dont understand.
So but do you think it will come to those devices when they finally release the entire
They said it's not supported on the 12.9 inch iPad Pro.
So my third generation, like I'm starting to get worried about my third generation updating apps.
And I'm definitely not gonna go to iOS 11 on that.
I'll never even be able to.
So why am I even tripping?
It's time to buy.
It's time to buy.
It's time to buy.
I'll wait until my kids destroy it completely.
Then I'll buy one.
Alright, check this out for those of yall watching, this is a really cool thing.
Over at mobile world congress in Shanghai, Quellcom announced their new finger print scanner technology that goes below the surface that is embedded Really into the screen so there's no physical button.
And this is really cool, they showed it off, the actual technology in action with company Vivo that makes their own phone.
So they showed it as really a proof of concept.
And why am I showing you this?
Yes, this actual technology from Qualcomm will not be used In the iPhone, but it's just a proof of concept, shows look, this is happening.
The components that they have here are going to be coming out sometime in 2018.
But if they're doing it, obviously Apple's been trying to crack this nut for I don't know how long, quite honestly.
And they might've been trying to work on this for at least two, three plus years to get this embedded into the glass to make it a single piece.
But I thought what was cool is that Qualcomm expects commercial devices using their sensors in early 2018.
Also, though, they said that not only could it go under the glass, it could be detected under a combination of metal and glass.
And even the fingerprint sensor could work under water.
Wow, that's awesome.
Wow, that's pretty slick.
Yeah, because when I get out of the shower, or I wash my hands, then I'm locked out of my phone for a few minutes.
[LAUGH] Unless I put in the code, you know.
You're drying your finger off, just for that.
It also says that their new scanner will have ultrasonic scanning.
It'll be able to pick up a person's heartbeat, and blood flow as an extra measure of security.
So, I know.
It's gonna detect your heart?
The heartbeat and blood flow.
That's getting back to Apple taking over the health.
The health care sector.
Well that's if-
To be able to monitor someone's blood flow, their heart beat, I'm having a hard time wrapping my head around that right now.
I'm having a hard time wrapping my head around that right now, it's just crazy.
But that's Qualcomm's [INAUDIBLE] we don't know if Apple's.
own Sensor that they have or that they are working on, reportedly, will be able to do exactly the same stuff.
But Qualcomm is just kinda trying to flex their muscle like don't worry, we've got our own.
Don't worry all you Android phones, we've got you.
That's what they're basically trying to say, right?
So that's always pretty cool.
And then Just some other, this is something that people wanna listen to, iPhone 8 stuff.
Okay so in the iOS 11 files a new charging [INAUDIBLE] has been discovered.
And I think people wanna hear this.
I have the file pulled up or the link for you to go look at, Beach.
But what it is, is that
In this file clip, you'll be able to hear first the original charging sound.
And then you're gonna hear this second charging sound which a lot of people think is the sound for wireless charging.
Kind of a cue that tells you that your phone is wirelessly charging cuz that's a rumored feature.
So I don't know, just let me know when you have that file and just like play it.
I got the blog post right here, I'm going to go ahead and play the video.
[SOUND] Okay, here we go.
And hopefully there's no add on.
Okay, that's the original one.
[SOUND] Do it again.
It came out.
Is that the whole video?
That was the whole video, okay, let me try it again.
Here we go.
Yeah that's it.
That's the jam.
That's the new one the [SOUND]
Like beam me up, like tickle my spine, like touch me in all those places yeah.
So I know great really revolutionary but that that was discovered and then in other iPhone 8 news this is a good news this is a good news I'm hoping this actually happens but the report is that.
We know the iPhone comes with Apple's dinky five-watt power adapter that charges over USBCA that is super slow.
Everything is got to be faster and slimmer.
Well, reports according the Barclay is that the new iPhone, at least the 5.8 inch OLED phone that we're talking about Will, according to this rumour, will include a ten watt USB-C charger.
So what does that really mean?
The charger itself will support a higher voltage and then it will also support USB power delivery, which sends the power faster to your phone.
So ideally We're looking at a charging it after with the USBC connector.
The cable actually being USBC on one end and lightning on the other.
And then the lightning port goes in your phone and it'll charge it a whole lot faster.
That's the goal.
And if it's supporting the ten watts, it should honestly charge your phone twice as fast.
This is really similar to what the iPad Pro has.
The ability to support
That fast charging via USBC to lighting cable.
So that's gotta happen.
It's gotta happen.
I'm tired of getting their cheapy ol stupid slow chargers.
That's great it's going to charge fast.
The only thing that is going to be a little annoying is that the charger looks like it's a little big bigger.
Like it's like a bigger size.
I thought you like it bigger.
Everyone likes it bigger but not when it comes to charging your little adapter.
Your little adapter.
And just to tease you for those who can see this.
I know a lot of you really do listen to us.
A new video you guys can look it up.
A new video from OnLeaks.
is showed off really, probably the best looking render of faux-iphone 8. Should call it ipho 8, because it's not really, it's the ipho 8. This is exactly what you expect it to look like.
It's just juicy.
I don't like that stand it's sitting on, though, it's
That's just dank.
That's like rotating around.
It's looking good.
It looks like my iPhone 6, except for the lenses.
The lens camera's vertical.
I like how it's shiny.
Even people who are listening to this.
They don't even have to know what it looks like.
They already know what it looks like.
You'll know what it looks like.
All right, we're gonna kind of jump through some, quick stories here.
I found this one It's really pretty cool.
Apple is believed to acquire German eye tracking firm SensoMotoric.
I can't even talk.
These glasses look terrible.
Okay hold up.
Hold up bro.
They have these big old nerdy glasses in the image in the article.
SensoMotoric Instruments, they have eye tracking glasses and systems.
Not just the actual eyeglasses, bro, the systems.
On May 2nd, this is just unearthed, Apple's Vice President of Corporate Law Gene Levoff.
His signature is basically on this document under like a shell company called Vineyard Capital Corporation, right?
Basically, right, incorporated, believed to be acquiring SMI.
But what they do some really cool text up that basically it's all about their eye tracking system So in the eye tracking world, or at least with HoloLens and VR, there's this function or feature, they call it gaze, right?
And what it means is, when you stare at something, the glasses cannot only tell you're looking at something, But if you stare at it for an extended period of time maybe there is some sort of an option to stare at your TV and when you stare for a little longer it turns it on.
Or menus or options that happen like, if you are given three choices and you stare at one of the choices long enough.
It basically activates it.
That's funny man.
They have this natural gaze behavior in real time.
Technology that be used in real world situations.
A sampling rate of up to 120 hertz and so they even have tennis video of this boy hitting a tennis ball but you can see exactly where is eyes are looking The reason why this is important is because Apple's been rumored to be working and developing on some sort of pair of smart glasses project.
Now yes Beechum I hope it doesn't look like that picture.
It's not going to look like that picture.
Very funny, they do look funny.
But the eye tracking thing's cool, that little, looks like a little target kind of in the middle.
It sees where you see.
Here's what I always find funny like people get like I'll never wear smart glasses, I'll never do this x, y and z. You just have to remember that the phone that we have today is not gonna be the phone in ten years.
I think we'll still have some sort of like piece of glass, slate piece that, yeah, might primarily be a phone, but as we kind of minimize things.
AI is gonna be really a bigger thing.
I don't know if it's gonna be something like just like a microphone headpiece in our ears.
You kinda think eventually that whole idea of our wrist watch strap if that could actually just be a phone.
You don't have to carry anything in your pocket which it will be an option if that's gonna happened but In ten years are we all going to be having just this phone?
I don't know, that's a good question.
To a certain degree I think some of us will, but some of us will have actually stuff that's more advanced.
I mean I'm not gonna say the phone is disappearing let's just be straight with that.
But the idea of just a slate that is networked to whatever you're doing around you, whether it's your home, or your TV.
And it's able to pull that information.
Your phone could be your wristwatch and this could just be the thing that you interact with all your devices for.
> Yeah, I'm-
And it's going to change, though.
I'm sitting here thinking about that, maybe it could be like a pair of contact lenses and an earpiece and a watch.
And then that's all the communications you need, or something.
Things will change.
So just think about where we were 10 years ago with the original iPhone and where we are now.
And where we would be from a technology jump in 10 more years.
Yeah, think about how we were texting before the
Before the iPhone came out, we were like, pressing 1 two times to get to C or B, and then pressing 2 a few times.
Do you remember texting on a Nokia phone?
That was ten years ago.
Adults swiping and emojing.
Don't sleep on this whole I'll never wear Glass.
It might not be Glass.
It might be something different, but it's going to be different.
That's just a fact.
I'll wear some contact lenses, man, no problem.
Give me some cool augmented reality contact lenses.
I'll rock that.
You know kids will get all cool and start to have weird LED lights in their eyeballs and stuff, just all
Fidget spinner stuff like it's gonna get weird.
I would rock that so hard.
You walk into a club, you're eyes are glowing red, everyone's looking at you.
It already happens, it's like colored contacts, crazy.
Okay check this out.
This is kind of a fun little story.
I guess you'd call music service beef, service beef.
But it is relevant because right, Jay Z dropped his new for 44 Album.
On Tidal, exclusively.
Also if you're a Sprint subscriber or user, you get access to it earlier.
But unearthing that, I don't have access to it because obviously I'm not on Tidal.
Like I'm not and guess what?
I'll just wait for it.
Although everyone is buzzing about it.
It will come to all the other services within the next week or something.
Well they've gotta make money.
I mean even, what was it, Beyonce's album that was on title for a week or so and then it?
I think Lemonade was on title also just for a one week, two week window before it gone on to Apple Music and things.
Everywhere else, yeah.
And iTunes or-
Same with Kanye.
Kanye's I think was on all the other-
Yeah, really limited, really limited.
Yeah, real fast.
Just for a week or two, get some buzz.
So check this out an Earth from his new album from the track "smile".
This is kinda some fun lyrics, kinda thrown some shade out, colon out.
Apple Music's Jimmy Iovine directly.
It's not narrowly but, alright here we go.
F a slice of the apple pie Want my own cake, charging my own fate.
Respect Jimmy Iovine, but he gotta respect the Elohim as a whole new regime.
The Elohim is basically in the Hebrew it's God.
So respect the God as a whole new regime, right.
He's trying to say
F Apple music.
It's all about title show me love.
I'm happy that he said respect, Jimmy Ivy because Jimmy Ivy is incredible man and yeah he has done a lot for Apple music and just for music in general.
For music in general right.
But yeah i mean-
Now like gangster not gangster he's not gangster rap..
But rap has gone from like beefing with like different crews like West Coast, East Coast to like beefing with like different platforms.
Like Apple Music, what's up?
Spotify, coming at you.
That's crazy what's happening right now.
It's how it's evolved right?
And also like It shows how Jay Z's evolved too.
This album from all indications is a lot more intimate, a lot more personal, and it is a little more grown up.
So I think it's interesting because, come on, it's Jay Z but it's also interesting to see, when I get to listen to it, and I'm fine, I'll wait a week.
I'm not tripping, I'm not creating a title account right now, again, with a fake Hotmail address.
Just to get it.
But, you know, if you talk about some of the true quote on quote real artist rappers, what?
Jay-z are at the top.
Those are two of the top dogs, so you got,.
I think it's just fascinating how al thought they want to talk all that was going to back it up.
He just shouldn't put his album on Apple Music or iTunes at all.
It will end up there.
How long do you think it's going to take before it gets?>> It's going to be a week or two.
You think a week?
It's going to be a week or two.
It will be on iTunes.
It will be everywhere, all over Apple Music.
It's gotta be.
It's got to be.
And some other quick stories, Apple is supporting national parks.
This is kinda a fun little initiative that they're doing.
It will donate $1 to the National Park Foundation for every purchase made with Apple Pay
At any Apple store
It's a very small...
so you basically have to buy something from the Apple store with your Apple Pay.
So only if you buy from the Apple store.
So if you buy $2000 of goods and it's a MacBook Pro, $1 is donated to the National Park Foundation.
And you have to use the Apple Pay.
Well that is pretty cool actually, but only if it is one dollar.
[CROSSTALK] It sounds good on paper but then when you dig in a little deeper.
.00001% which is better than nothing I guess additionally on July 15th
Apple Watch users around the world can compete in their walk, run, or wheelchair workout of 3.5 miles.
Basically to earn awards and stickers for your Messages app inspired by national parks.
So it's kind of like these cool icons.
I'm like, all right, that's cool.
It's just kind of fun.
You gotta show love to the national parks.
I We are so tech centric, it's honestly sometimes it sounds really bad, but sometimes I want to tell people that are all fired up about, you said this about that.
Go take a walk.
Go outside and take a hike.
Go somewhere where your phone doesn't work out in nature.
Seriously, you and I are going on break pretty soon which I guess I should say because we don't know what the schedule is going to be for the show in the next month, but I completely shut it down when I'm on vacation.
Yeah I'm going.
I'm leaving tomorrow man, I can't wait.
Can't wait to get out of town, get out of Dodge.
That's nice, that's real nice.
So anyways, go outside, breathe some air.
And then finally this is like kind of an attach on, add on something we talked about a little while ago.
There was like kind of a hint of it.
But StarCraft remastered is landing on Mac OS on August the 14th for 14.99, man.
That's pretty, that's a good deal.
It's improved graphics.
It's gonna have 4K support.
[INAUDIBLE] Play [INAUDIBLE].
Like I'm fired up about this is my jam from my And I'm dating myself, but, from my college days.
That's funny, it said LAN and modern, what did it say there at the end?
Did it say modem and online play, something like that?
LAN and modern online play.
Modern online play!
You gotta get that, you gotta get that so
There you go, Starcraft remastered coming soon.
Should we get to the calls?
Let's take some calls dude.
Thank you all for calling.
Remember, to be a part of the show ladies and gentlemen, boys and girls 1-800-616-2638.
We will tease that at the end of the show but these calls you guys make our show.
Make sure you're using your phone properly, because we had four or five technical difficulty thingies.
Yeah, we had a bunch of calls.
We couldn't hear anything.
Yeah, they were just really bad connections.
So, we're sorry, but we got a couple that we're going to play.
So, hee we go.
Number one Hey Brandon, Hey Beech, this is Steve in Gilroy.
So I feel like many Apple users [INAUDIBLE] feeling like Apple has lost some of its fire in the last few years.
Siri is nowhere near as impressive as Alexa or the Google Assistant.
MacBook Pros are kind of a two steps forward, two steps Back kind of a thing.
And half-baked releases like Airpods, the TV app, and Brian's favorite, the Smart Battery Case, are all things that kind of weaken the justification for the Apple Premium.
So this is how I think users are feeling, but my main question is "What's it going to take for Apple to feel like they need to step up their game?" I mean, maybe we are seeing the start of that with the announcement of the module of Mac Pro and IPad features due for IOS 11.
But how does that feeling of improvement permeate all of the companies product lines?
Thanks a lot.
Love the show.
Thank you for calling.
I think that it always comes from the top of, what is the vision that the person driving the company has.
And I think whether it was maybe controlled too much by Tim Cook or not, the vision of him is not about operations, optimizing profits.
Hitting all these different price points.
Making multiple categories, forcing a product line.
To hit all those price points, to make the best margins.
His trend, vision or his biggest thing that he pushed out for him was the Apple Watch.
I mean that was his baby.
He kind of made it clear I think it is still evolving.
But if you wanna talk about how do you get back that innovative edge, it comes from inside, it comes from the top as well.
And until he maybe hands that over to someone who is saying okay, we have three new product initiatives led by person a, led by person b, and person c.
And if people rally around those visions, the I think you'll start seeing new things.
I mean, I do like Again I like the air pods.
I think they're really, really good.
I don't think they're great but they are really, really good.
That is one thing I think that they're paying attention to at least, for whatever reason it's like all of a sudden the tenth anniversary of the iPhone made them we've got to actually do something big.
Like, they should be thinking like that every year, quite honestly.
And that's how we felt they used to think, but I don't think they necessarily think like that anymore.
We have the iMac Pro which was kind of a miscalculation of how they viewed the Pro machine, so the Mac Pro's coming back.
They're learning, but I just think that they didn't necessarily have to learn when their loyal customer bases like kind of telling them hey this is what we want and when you have a company that has much power it's like the fat cat.
They kinda shown us they've acted like a fat cat.
So, let's get back on track.
Yeah, definitely I think they have some heat from their customers and all their fans
So they're probably working on it.
Okay, next call.
Here we go.
This is Jennifer from Oklahoma, and I just wanted to call and say one more thing about Apple Maps.
I found this on accident.
somehow, and you all probably know this already, but when you're programmed in where you're going in apple maps and then your phone turns off and you're driving, if you reach to pick up your phone, which I know you're not supposed to do.
But you pick it up It shows you the map and where you're going on the screen.
So it's not just like a little pop up text message from Google.
It is actually the map.
And I like that.
It's just something cool.
It had me using Apple Maps about 50% of the time now instead of Google.
I use them both, but I just thought I'd let people know.
Thanks so much.
I love the show.
Jennifer, we love you, too.
You know what, It's so funny how out of all of the things we've talked to, I feel like Apple Maps has had the most response on calls for people to like.
But you know, it's good, though, because We don't use it, I mean I use it once in a blue moon.
But people that are like, no, it does this, it does this, it does that.
I didn't know about the lock screen part.
Neither did I, I did not know about that.
That is, Apple Maps lock screen is better then Google Maps, okay, I said it.
[LAUGH] Now I want to try it.
I'm gonna try it on the way to Tahoe just to see if that works cuz that's kind of a cool tip.
But yeah, it's funny.
A lot of people have been defending.
They're like we have to call and defend Apple Maps, like big time.
So it's pretty funny.
[LAUGH] All right so there you go ladies and gentlemen, boys and girls.
That's the show.
We'll have to keep you guys updated through our Twitter accounts.
You can follow me @BrianTong, or Beecham, aren't your just @StevenBeecham.
Hit me up.
Summer is coming', we've got some breaks coming on.
So we'll have to let you know when, we might a have a little off and on type of stuff for the next few weeks but come on, we go strong for you, call us 1-800-616-2638 and that's we gonna deal for this week buddy.
That's it man.
We outta he, you outta here.
I'm outta here baby.
Alright go to your break, take everyone and be safe