Watch Tim Cook introduce Apple Pay

I'd like to show you just how fast and just how easy it is. 'Kay, you're total is 23.78. Now Apply Pay is built into every iPhone 6 and 6 Plus. And we've got a groundbreaking NFC radio antenna built across the top. Now NFC is the standard for all contactless payments. You also have the convenience and security of Touch ID. And we've got a new chip called the secure element and it's built into every iPhone 6, and it stores all of your payment information encrypted, and securely. You can also see all of your credit cards on Passbook. Now Apple Pay is easy, it's secure and it's private.