[APPLAUSE] With this, we wanted to wait until we had one that was as good as our very best work, as good as the best we've ever done.
You know, we feel the same way about products.
We're the blood in your machines.
Oh zen master of hardened software Tim Cook.
[LAUGH] You would consider?
I've been told I'm a good negotiator.
You would consider putting Songs of Innocents out to over half a billion people-.
Free, in say, five seconds from now.
[LAUGH] [NOISE] We've pressed the button.
It'll take a little longer to get all the way across the internet.
But it can start in five seconds.
So U2, let me just get this straight-
U2's new album-.
Songs of innocence is going out for free to a half a billion people in the next five seconds.
Five, four, three, two, one [APPLAUSE]