U.K. gets iPhone
5:54

U.K. gets iPhone

Culture
[ music ] ^M00:00:08 [ applause ] ^M00:00:16 >> Thanks. Thank you for coming this morning, we really appreciate it. And got something fun to, to talk about. We're bringing the iPhone to the UK today, and I wanted to just tell you a little bit about the place we're at. This is our Regions Street store in the UK, this is our largest store in our whole chain of stores in terms of square footage, and it's the second largest in terms of revenues. So this is a great store for us. And we want to talk about of course, the iPhone. Now as you know, the iPhone is three awesome products in one. It's a breakthrough phone. If it was nothing but a phone, it would be a breakthrough. You can actually use it, and use all of its amazing features, cause it's really, really easy to use. So this is what really counts in the long run, even more than, than selling a million phones in seventy four days. And we can't wait to let people here get their hands on it and see if they love it as much as we do. So, we are coming to the UK, and we wanted to pick the best carrier for the iPhone. And we were very fortunate in that we were able to talk to all the carriers. You have some great carriers over here, but we were able to pick what we think is the best one, the most popular one, and the one that we felt great about working with, and that is Oh Two. And today we're announcing we're going with Oh Two, and we're really excited about it. ^M00:01:47 [ applause ] ^M00:01:55 The phone is gonna go on sale soon, and as you know, most of those million customers in the US paid four ninety nine or five ninety nine for their iPhone. We've since lowered the price a little bit and focused on the eight gigabyte model because that's overwhelmingly what people have wanted to buy, and that's what we're gonna be selling here in the UK. And we've brought the price down substantially. And so we want to be, we want to make it affordable for as many people as we can. And so in the UK the price for the iPhone is gonna be two hundred and sixty nine pounds, and that includes all VAT. So we've brought it down substantially from where it was, and I think where people expected. And we're gonna be with Oh Two bringing the iPhone to the UK on sale November ninth. So we're gonna be here in time for the holidays, and we're working real hard to make this. And I'm sure we are. [ applause ] Now as I said, we were very lucky, and we got to, we got to talk to all of the carriers in the UK, and you've got some great carriers here. But we were able to pick the one that not only is the biggest carrier in the UK, and not only the most popular, but for us really felt like home, and that was Oh Two. They think the same way we do, they, they work a lot the same way we do, and we're really excited to be working with them. And we've been working real hard with them the last few months. And it's my pleasure now to introduce the CEO of Oh Two in the UK, Matthew Key [assumed spelling]. ^M00:03:27 [ applause ] ^M00:03:38 >> Thanks, Steve. Listening to Steve, my mind actually goes back to the first time we met, and it was in California in Cupertino, early summer. And Steve gave me the device to play with. And I see hundreds devices every year. And within about two minutes of actually having the device and really starting to use it and play with it, I knew this was a breakthrough product. And actually, I knew it was something that I really wanted to bring to my customers in, in the UK. In fact, I'd have gone afar to say if I could have got it on Oh Two then, I would have got my credit card out, gone down to the Apple store and bought one that, there and then. Why - >> And, oh the other carriers. Well, we took the approach of wanting to get to know the different partners, the different possibilities, and, and to see where there was the best fit. And we think partnerships take a lot of work, and you want to work with people that you're kind of compatible with. It's kind of like you know, getting married if you will. You want to go out on a few dates before you get married. And so yes, we, we dated a few people that we didn't get married to. [ laughter ] And we, we found the one that we wanted to get married to, and we did. And, and so there's a few upset girlfriends out there, I guess. [ laughter ] So - >> I guess I was happy to say yes when the proposal came as well. [ laughter ] >> And, and you know, the choice was interesting. It, it wasn't an economic choice, it, it was a cultural choice. And we think Oh Two is, is, is doing the best job here for the types of customers that we think are gonna buy the iPhone, and, and we really like working with them. It's the future. Well thank you all for letting us have a chance to, to tell you about our partnership and about the iPhone, about the tariffs. And what we'd really like to do is, is have you all go downstairs and get your hands on one. If you've never, never seen one, never used one, just pick it up and, and let somebody give you a little guided tour if you like, or just fool around with it yourself if you'd rather be left alone. So go see what you think, get your own hands on it, and thank you very much. >> Thank you. ^M00:05:51 [ applause ]

Up Next

Reggie Fils-Aimé on Nintendo and the Future of Video Games
gmt20220518-190025-recording-avo-1280x720-00-15-09-11-still001

Up Next

Reggie Fils-Aimé on Nintendo and the Future of Video Games

I Lost My Mind on Guardians of the Galaxy Roller Coaster
1202231812667975-b8hrndwonamcg2sdaf5l-height640.png

I Lost My Mind on Guardians of the Galaxy Roller Coaster

I Went Shopping in the Metaverse and Tried On a Gucci Bag
shopping-1

I Went Shopping in the Metaverse and Tried On a Gucci Bag

How to Download Kanye West's 'Donda 2' for the Stem Player
donda-for-site

How to Download Kanye West's 'Donda 2' for the Stem Player

MoviePass will be back this summer -- this is how it'll work
moviepasscnet

MoviePass will be back this summer -- this is how it'll work

Watch ferrofluid turn into art
ericmesple

Watch ferrofluid turn into art

How Black Friday is very different this year
htdia-blackfriday-v2

How Black Friday is very different this year

Scrambled Eggs James Bond, the perfect meal for a Bond movie
james-bond-cooking-final-00-08-26-03-still083

Scrambled Eggs James Bond, the perfect meal for a Bond movie

How Star Wars: Galactic Starcruiser hotel works: Opening date, tickets, more
yt-star-wars-hotel-1

How Star Wars: Galactic Starcruiser hotel works: Opening date, tickets, more

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

Microsoft Surface Laptop Go 2 Video Review
surface-go-22

Microsoft Surface Laptop Go 2 Video Review

What iOS 16 May Tell Us About the iPhone 14
yt-appleslice-iphone-14cnet

What iOS 16 May Tell Us About the iPhone 14

MacBook Pro M2: Apple's New Chip Put to the Test
p1099021-mov-03-56-58-06-still001

MacBook Pro M2: Apple's New Chip Put to the Test

Bring a Little Glamp to Your Camping Trip With These Portable Power Stations
1202484230753671-btat6xklmc41i6ujbdbz-height640.png

Bring a Little Glamp to Your Camping Trip With These Portable Power Stations

Apple Will Have to Add USB-C to iPhones Because of This Legislation
220620-yt-usb-c-explainer-site

Apple Will Have to Add USB-C to iPhones Because of This Legislation

RedMagic 7 Gaming Phone Review: Superfast Charging, Blisteringly Smooth Screen
redmagic-00-00-27-10-still001

RedMagic 7 Gaming Phone Review: Superfast Charging, Blisteringly Smooth Screen

Most Popular All most popular

What's New to Stream for June 2022
netpicks-june-2022thumb

What's New to Stream for June 2022

Apple Will Have to Add USB-C to iPhones Because of This Legislation
220620-yt-usb-c-explainer-site

Apple Will Have to Add USB-C to iPhones Because of This Legislation

MacBook Pro M2: Apple's New Chip Put to the Test
p1099021-mov-03-56-58-06-still001

MacBook Pro M2: Apple's New Chip Put to the Test

SpyraTwo hands-on: The ultimate water gun
spyratwo-2

SpyraTwo hands-on: The ultimate water gun

What iOS 16 May Tell Us About the iPhone 14
yt-appleslice-iphone-14cnet

What iOS 16 May Tell Us About the iPhone 14

Microsoft Surface Laptop Go 2 Video Review
surface-go-22

Microsoft Surface Laptop Go 2 Video Review

Latest Products All latest products

E Ink Tablets: Everything You Need to Know
eink-website

E Ink Tablets: Everything You Need to Know

Moto G 5G Review: A $400 Phone That May Have Everything You Need
clip0001-00-00-25-15-still001

Moto G 5G Review: A $400 Phone That May Have Everything You Need

Hands-On: We Got to Try the Sony Xperia 1 IV and Its Zoom Lens
xperiafinalpicsite

Hands-On: We Got to Try the Sony Xperia 1 IV and Its Zoom Lens

Lenovo Legion 7 Gaming Laptops Combine Great Power With Simple, Slim Designs
lenovolegion-00-00-45-13-still003

Lenovo Legion 7 Gaming Laptops Combine Great Power With Simple, Slim Designs

Exploring Meta Store: Facebook Parent Meta's First Physical Retail Space
metastore

Exploring Meta Store: Facebook Parent Meta's First Physical Retail Space

Lenovo's Torrent of Slim-Series Laptops Has Almost Too Many Options
lenovoslim-00-00-03-10-still001.png

Lenovo's Torrent of Slim-Series Laptops Has Almost Too Many Options

Latest How To All how to videos

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

Fix Your iPhone Screen With Apple's Self-Service Repair Kit
dsc00641

Fix Your iPhone Screen With Apple's Self-Service Repair Kit

How to Buy a Budget Laptop in 2022
budgetlaptops-00-08-35-15-still001

How to Buy a Budget Laptop in 2022

Google Pay: How to Set Up and Use
googlepay-inhand

Google Pay: How to Set Up and Use

Clean Your AirPods and EarPods Without Damaging Them
yt-howto-clean-airpods-v3

Clean Your AirPods and EarPods Without Damaging Them

How to Control Your Computer With Your Feet
yt-learn-guitar-foot-controls-v2

How to Control Your Computer With Your Feet