Tim Cook reveals launch date and price for Apple TV Plus

Now i know that some of you have been wondering, when will Apple TV plus be available and how much will it cost? Well today, we're excited to tell you that the first shows will be available on November 1. [APPLAUSE] And will be Thank you. And we'll be adding more Apple originals every month. And if Apple TV plus will be available in over 100 countries a lot and it is just $4.99 per month [APPLAUSE] For your whole family [APPLAUSE] All of these incredible shows for the price of a single movie rental. This is crazy! [LAUGH] We are so excited about Apple TV Plus. That we wanted to do something really special. And so starting today, when you buy an iPhone, an iPad, a Mac or an Apple TV, you get one year of Apple TV+ included for free.