Hey friends, some news from me, I thought there was a dead product vertical this morning, Apple just dropped a new iPod Touch in the Apple Store.
[UNKNOWN] is just called rise from the [UNKNOWN] [LAUGH] On joking aside though, here's what we We know.
The last time the iPod Touch got an update it was in 2015.
That was the sixth generation iPod Touch.
This new one will be the seventh gen iPod Touch and it has Apple's A10 fusion chip which is the same one you'd see in a 2018 iPod.
It also has a very decidedly old.
Cool to it if your feeling nostalgic for 2012.
The new Ipod which still looks exactly the same as it did way back then with a home button a forage display and a head phone jack, anti courage am I right it's also got an upgraded camera which will support augmented reality.
It's already in the Apple Store and it starts at one hundred ninety nine bucks for the thirty two gig model.
I've seen a bunch of you whining online today about how Apple didn't need to launch this that it doesn't have you say to you which makes it useless how it's done since it doesn't have phone capabilities or that it's Apple pretending to devolve a phone and pretend it's revolutionary So let's talk about context.
One, the iPod has generally been a pretty popular device even though it's not a cell phone.
It's an easy purchase for a parent whose kid wants an iPhone but maybe isn't quite ready for the responsibility of one.
Plus what kid even likes making phone calls nowadays, none of them That's how many.
Everything they need is on this device and it doesn't need to have the speed or battery life that a flagship iPhone does.
On top of that, a lot of companies use iPods for things like point of service machines and updating the hardware would potentially be a massive headache for enterprise customers who just want that updated chip and no FormFactor updates.
Also, Tim Cook didn't just roll out of bed last week and say Hey, let's update the iPod.
I hope that's a good cook impersonation.
I don't know.
I'm sure that was a decision that came off the heels of various forecasts and whatnot.
Speaking of which, Apple actually lumps the iPod Touch into the accessories category and it's official earnings calls along with With Beats, Airpods, Apple TV, Apple Watch, Homepad, and a bunch of other stuff, is very possible if not likely that the choice to finally update the iPod comes on the heels of good but not gangbusters iPhone sales.
I will be super curious as to have the number shake out in the next earnings report what it includes this hardware Refresh.
So what does this all mean for you?
Well, we recently saw Apple update another product we thought was dead and gone the iPad Mini.
This might be a sign Apple isn't expecting super powered iPhone sales.
until its next Its product cycle and that might actually be good for anyone hoping for other forgotten or presumed dead Apple products to get a new lease on life.
If you're happily using your iPhone 10s, your Pixel 3 or whatever, For other super nice flagship phone that you might have and having being interested in the iPad touch since the early 20s teams, surprise!
Let's see if you've gone for continue that tradition, I mean absolutely nothing to you.
And on the flip side if you're secretly hoping for an iPad update that supports [UNKNOWN] Reality has newer camera updates inside, congratulations!
Your day has finally arrived.
As for me, I update my phone every single year so I haven't needed the iPod for a very long time.
I'm not buying it.
It's all I got today for Windows be good humans.
Now What: Why we're trading cash for contactless
Camera test: iPhone SE vs. Pixel 4A
Explaining the tech and troubles of police body cameras
David Katzmaier's tips for upgrading your home entertainment...
Watch highlights from Mark Zuckerberg's testimony before Congress
See Apple CEO Tim Cook's best moments before Congress
Bezos questioned on stolen goods sold on Amazon
Congressman to Big Tech: Is China stealing US technology?
Mark Zuckerberg face questions on pressuring competitors, like...
Zuckerberg vs. Congress: COVID-19 misinformation on Facebook