This startup gives an easy-to-remember name to each spot on Earth
Transcript
Every spot on Earth now has a searchable address made up of three words.
Places that have postal address and places that don't.
Yellowstone National Park, Old Faithful geyser, is at communal.frolic.pizzeria.
The start up called What 3 Words is the company behind this idea.
It's carved the surface of the planet into 57 trillion ten foot squares and given each one a unique three word label.
It's easier to remember and share than complicated latitude-longitude coordinates.
And it's more precise than street addresses.
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Say I want an Uber driver to pick me up not in the front of my office, which has decreased.mime.crab, but at the loading dock, which is epic.noses.upgrading.
To use What Three Words The company offers a free mobile app and website.
They'll let you look up the 3word label for a location you want to share or look up the location of a 3word label that somebody else gave you.
But 3words into built into any big mapping services like Google Maps but the company hopes it will be some day.
What three words already is built into Mongolia's official post office system.
One spot you might see it soon is in your car dashboard.
What three words locations are easier to speak than street addresses and easier for a car to understand.
Maybe in the future you'll be able to use what three words to tell a delivery drone where in the backyard you want it to drop a package.
Because in the 21st century, street addresses just aren't good enough.
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