This snack machine is watching youRetailers are finding new ways to scan you and collect data on shoppers. Bridget Carey checks out the tech coming to a store near you.
Retailers just can't wait to scan your body. I'm Bridget Carey, this is your cnet update. [BLANK_AUDIO] As technology advances to make our lives cooler it also gives retailers new ways to gather data on us while we shop. Every year in New York the Nation al Retail Federation puts on a big expo where we learn how store are using new technology. And well just get ready to have your body's scanned and profiled in seconds. Microsoft Technology is being used inside this junk food vending machine. Using vending machines before using touchscreens. But this one also comes with two cameras on top A connect sensor and webcam which is use to scan your face. Now why does a machine wants to scan me if I just want some candy. Because companies are hungry for data. They can tell I'm a woman in my 30s and what was on the screen when I walk by and I stop and what time a day people buy certain foods So the next time they can lure me or someone like me in again with an animation or a game to play. These vending machines with eyes are now in several hundred universities and malls, exploiting your afternoon weakness for Sour Patch Kids and documenting your poor eating habits. If you want to find the perfect shoe, Nordstrom is coming out with a foot scanner that uses Intel's real sense technology to measure the width and length of your feet and the curve of your arch, even when you're wearing socks. Just roll up your pants and it takes less than five seconds for the cameras around the base to create a 3D rendering of your feet. They can use this info to help me find shoes that could be better for my foot type. And also try and sell me some custom made shoes. Brooks Brothers only needs a few seconds to scan your body with a tablet to find you a shirt that's going to be a perfect fit, and you can keep your jacket on. In this demo an HP tablet use intel sensors and a 3D scanning app. There is a small margin of error; but it is something you could eventually do at home while online shopping to know which size is right for you. Intel's retail sensor platform Is being tested in Levi's stores to track where customers are walking through the store and also it tracks which jeans you're picking up with the help of RFID chips in the tags. It tells the company what types of products people approach and which are being left behind the dressing room. But who needs a retail store at all when you can Explore shop and virtual reality. Put on a VR headset and you can visit the high end shop in New York called The Apartment by the Line. The digital creative agency SapientNitro created this virtual experience where you can explore the store, checking out items, and even buy items by tapping on the side of your headset. Imagine if a website created their own fake VR shop instead of a real store. Get ready for the Home Virtual Shopping Network. That's it for this Tech News Update, but there's always more to sink your teeth into at cnet.com. From our studios in New York, I'm Bridget Carey. [MUSIC]