It looks like a burger.
It smells like a burger.
But does it taste like a burger?
This is the impossible burger, made from plant products rather than ground beef.
Compared to a beef burger, it requires one quarter of the amount of water to produce.
WHEAT PROTEIN, Potato Protein, Coconut Oil, and Soy are all ingredients.
But there's one component that makes this very different from any other veggie burger out there.
So this is the magical ingredient.
It's called heme and it's the molecule that carries oxygen around the blood and makes red meat red.
This is totally derived from plants.
Let's give it a taste.
Kind of a little bitter in the back of the mouth.
It tastes slightly metallic but I can definitely sense there's a meat profile in there and that's why it's supposed to taste like meat when it's in the impossible burger.
You can cook the burger to your liking whether that's blood red rare or well done brown.
We've done meatballs.
We've done a Greek Moussaka.
Right now you can try the burger at high-end restaurants in New York and San Francisco but the maker say in the next few years we should expect it to be available for home cooking.
Got projects going on that are working on making what you call whole cuts of meats so that would be like steak or porkchop and fish.
So, is it really tasty enough to turn a carnivore into a herbivore?
It does not taste like meat when you eat it isolated on its own.
When you put it in the context of the burger, it's actually pretty tasty.
It's got this sauce, it's got a good amount of that carmelization, and a little bit of that crust on the edge Pretty good in the burger, I wouldn't have it on the patty in it's own, because it's a little dry.
But I would say definitely I would try it again, if I didn't want to have a meat burger.
But I still want a real meat burger, sorry.