This is the 50th year for CES, also known as the Consumer Electronics Show, and the gadgets and services on display today would seem like science fiction back in 1967.
Self-driving cars, voice-controlled personal assistants, robots, and drones galore.
Here's a quick rundown of the hot trends everyone is expecting for 2017's biggest technology show.
The big buzz is gonna be about Alexa and smart home assistance.
More gadgets are getting a smart home upgrade, we're talking refrigerators, washers, dryers, lightbulbs, smoke alarms, toasters even.
All sorts of home products are gonna get the power to connect online and the power to be controlled through Smart home hub through voice command.
Like the Amazon echo and it's [UNKNOWN] voice assistance.
In fact, the new format war is going to be between these smart assistants.
Amazon has elect said Google has Google home, there's Apple theory, Microsoft Cortana And oddly enough, none of those companies officially exhibit at this how.
The battle is over which smart home assistant will play nicely with the most gadgets.
Expect Samsung, which is at the show ,to also promote its own smart voice assistant.
As for television, the big talk's gonna be around a new term, quantum dots.
It's supposed to outshine OLED in terms of picture quality And we're hearing from more up and coming Chinese brands, like TCL and high sense.
That goes beyond televisions, we're seeing a rise of China-based company on the show floor, including Shao Mei, [UNKNOWN], and [UNKNOWN] all who are using CES to shine a spotlight on their products.
This show is also where you can see creative concepts for laptops and we're also expecting more types of tablet and laptop hybrids.
But the more exciting tech will center around using artificial intelligence, machine learning, robots, virtual reality and augmented reality.
CES is where we really get to see the evolutionary process of these high tech trends.
From the Las Vegas convention center, I'm Bridget Carey for CNET.