Nowhere do legendary brands arise...and depart...like in the tech
Ã¯Â¿Â½Go big or go homeÃ¯Â¿Â½?
That was invented here.
home means go home and turn the lights off.
So how does
Research in Motion avoid sitting in the dark?
IÃ¯Â¿Â½m Brian Cooley with the Top 5 things Blackberry must do in
2012 to stay relevant.
#5 Ignite developer support.
You gotta get devs excited.
Welcome whatever app they write, even if its stupid.
army to support them.
Give them great tools.
Whatever it takes, but users increasingly see a phone as the
apps it runs and a lot of them donÃ¯Â¿Â½t even know BlackBerryÃ¯Â¿Â½s have
#4 Get BB 10 out the door.
The next BB OS will be based on
QNX which is a serious OS - weÃ¯Â¿Â½ve seen it on the PlayBook and
But BB 10 was recently bumped to second half of
That means iPhone 5 and 378 new Android phones will
have come out by then, sporting relentlessly updated software.
BB may be forgotten by then.
#3 Whittle down the product line.
We basically need a Curve for
the cheapskates...A Bold for Bob Business...and something cool
for the rest of us which you donÃ¯Â¿Â½t make yet.
And anything with a
4 digit number as part of its model name is a red flag that the
engineers are still making the product people their bitch.
#2 Get your message clear.
With iOS and Android the
established momentum leaders, you have to drop back and
narrow your focus to cut through their noise.
Email, security and
keyboard used to be it.
But horizons have broadened and all
thatÃ¯Â¿Â½s now just a feature set, not a company.
IT departments are
increasingly letting us use our iPhone or Android to connect to
company resources so the vaunted BB back end needs to take
its place alongside a broader set of goodies..
Before we get to #1, someone needs to get to Thorsten Heins
and give him meth.
The new CEO of RIM too calmly explains
that RIM just needs a nip & tuck here & there.
ThatÃ¯Â¿Â½s like saying
Keith Richards looks pretty good, just needs a little powder.
need some frenetic urgency up in Waterloo.
#1 Sell lust.
RIM should have made Hannibal Lecter CEO.
had it right when he said Ã¯Â¿Â½We cover what we see, Clarice.Ã¯Â¿Â½ Much
consumer lust for smartphones still starts with the actual phone,
even before the OS, apps and carrier support come to mind.
There has to be something shiny & cool the rest of the industry
hasnÃ¯Â¿Â½t thought of.
No, you canÃ¯Â¿Â½t hire Jonathan Ive away from
Apple...but maybe you can kidnap him?
For a full list of 10 things RIM needs to do in 2012, check our
MaggieÃ¯Â¿Â½s piece at CNET News
IÃ¯Â¿Â½m B.C., thanks for watching.