Sexy, smart and exclusive.
That's that TAG Heuer CEO used to describe the connected watch.
The company's first smart watch, it's running Android Ware, so it can work with both iPhone and Android devices.
It's made with a high grade titanium for that luxury feel And it costs $1500.
So this is the most expensive Android Wear smartwatch we have seen to date.
They say it will get about a days worth of battery, so 18 to 20 hours.
The watch features a 46 millimeter display that's protected by sapphire crystal, which should make it a lot harder to scratch.
We also saw this in the Huawei watch, which was a lot cheaper.
So this is pretty much the same as every other Android Wear device.
It doesn't have a heart rate monitor, but it can count your steps, it will show you notifications and personalized Google Now cards.
The unique thing about this watch is, after the two year warranty period is up, you can trade it for a traditional [UNKNOWN] or a mechanical watch, which the company says will last you a lifetime.
The catch though, you have to trade in and pay an additional 1500 dollars for that mechanical watch, which could be a pretty steep price point for lots of people.
The TAG Heuer connected smart watch is available today for 1500 dollars.
For more information, be sure to check out Cnet.com.
I'm Dan Graziano, and that was a first look at the TAG Heuer connected watch.