The new Apple TV starts with a powerful set top box and a revolutionary remote.
It's got an incredible new user interface.
It's built on a modern OS.
With an iPhone, you interact directly on the screen and we wanted to bring the same connected experience to your television even though it's across the room.
And to do that it starts with voice and with touch.
The new remote, sorry.
The new remote has a glass touch surface across the top that makes it both fluid and precise to move around.
We have a great touch experience and You can easily glide across a set of movies.
And when you see when you like, you just stop and it's right there.
Now sometimes it's better to interact with your television using your voice.
And the Siri remote does exactly that.
You hold down the Siri button and you ask for something.
Show me funny TV shows.
Siri gives you a list of comedies.
Sorted by popularity, and it comes out layered right on top so you don't lose your place.
And when you see a show you like, you tap.
And you get all of the details.
Seasons, episodes, and all of the screens have been redesigned.
They look beautiful and they focus on the content.
Now, today when you're looking for a particular TV show or movie, you have to search and open each and every app, to see which one has it.
Well with Siri It'll search across multiple content apps and give you all your viewing options on a single screen.
It's really cool, and Siri will search iTunes, Netflix, Hulu, HBO
And showtime, and we will be adding more over time.