The most overused word in tech
Living and growing up here in Silicon Valley, you're surrounded by a lo-ot of people who are in some way connected with the tech industry.
Either you work for a company, or you do PR for them, or you write for a publication covering tech like, [COUGH] your's truly.
And one thing that I always hear and I hate it every time I come across it, is the word disrupt.
Disrupt is the most overused, over pitched, over everything buzz word in Silicon Valley.
I actually feel sorry for the first person who might of used that word to pitch a genuinely disruptive product, like a television or something.
If you are like [BLEEP] Nikola Tesla talking to me at, I don't know the Chicago Fair or something with some booze babe telling me that your alternating current will disrupt the system, fine.
That's all good.
These days though, no.
Your Tupperware party, Airbnb service will not disrupt anything.
Your Tinder app, but for dog lovers thingy, nope, not a disruptor.
And the only thing your smart step counter health tracker Sock will probably disrupt is my social life, because everyone will find out that I use it and call me a loser.
Disrupt is basically the HPV of Silicon Valley lexicon because nearly every person will say it and mean it, at some point.
In the end, it's just lazy copy.
Peggy Olsen would be ashamed because if you're not gonna spend enough time constructing a compelling narrative around your product, well, then.
Who's to say the product itself isn't phoned in as well.
It's an annoying term, and I'm a millennial so trust me, I know a lot about terrible words because I YOLO and SWAG and all that good stuff and so disrupt just needs to go.
Up Next
What you need to know about 'Suicide Squad'
Up Next
What you need to know about 'Suicide Squad'
'Rogue One' trailer: WTF??
'Rogue One' trailer: WTF??
Everything you need to know about the new 'Civil War' trailer
Everything you need to know about the new 'Civil War' trailer
Nerdrage: Stop with the 'sharing economy'
Nerdrage: Stop with the 'sharing economy'
8 terrible ways to leave your job
8 terrible ways to leave your job
The 'Suicide Squad' movie roll call
The 'Suicide Squad' movie roll call
'House of Cards' season 3: Totally obsessive tech-spotting
'House of Cards' season 3: Totally obsessive tech-spotting
Spider-Man is Marvel-ous
Spider-Man is Marvel-ous
Downsize me!
Downsize me!
Better than a sharp stick in the eye, but barely
Better than a sharp stick in the eye, but barely
Tech Shows
Latest News All latest news
Apple May Give FineWoven Accessories 1 More Season
Apple May Give FineWoven Accessories 1 More Season
US vs. TikTok: What Happens Next
US vs. TikTok: What Happens Next
Battle of the Humanoid Robots: MenteeBot Is Ready
Battle of the Humanoid Robots: MenteeBot Is Ready
What to Expect at Apple's May 7 iPad Event
What to Expect at Apple's May 7 iPad Event
Did a Week With the Apple Watch Make Me Use My iPhone Less?
Did a Week With the Apple Watch Make Me Use My iPhone Less?
How Google Tests the Cameras in Its Pixel Phones
How Google Tests the Cameras in Its Pixel Phones
Most Popular All most popular
First Look at TSA's Self-Screening Tech (in VR!)
First Look at TSA's Self-Screening Tech (in VR!)
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
'Circle to Search' Lets Users Google From Any Screen
'Circle to Search' Lets Users Google From Any Screen
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Samsung Galaxy Ring: First Impressions
Samsung Galaxy Ring: First Impressions
Best of Show: The Coolest Gadgets of CES 2024
Best of Show: The Coolest Gadgets of CES 2024
Latest Products All latest products
Battle of the Humanoid Robots: MenteeBot Is Ready
Battle of the Humanoid Robots: MenteeBot Is Ready
2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
2025 Audi Q6, SQ6 E-Tron: Audi's Newest EV Is Its Most Compelling
Hands-On with Ford's Free Tesla Charging Adapter
Hands-On with Ford's Free Tesla Charging Adapter
Nuro R3 is an Adorable Self-Driving Snack Bar
Nuro R3 is an Adorable Self-Driving Snack Bar
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
Best of MWC 2024: Bendable Screens, AI Wearables and More
Best of MWC 2024: Bendable Screens, AI Wearables and More
Latest How To All how to videos
Tips and Tricks for the AirPods Pro 2
Tips and Tricks for the AirPods Pro 2
How to Watch the Solar Eclipse Safely From Your Phone
How to Watch the Solar Eclipse Safely From Your Phone
Windows 11 Tips and Hidden Features
Windows 11 Tips and Hidden Features
Vision Pro App Walkthrough -- VisionOS 1.0.3
Vision Pro App Walkthrough -- VisionOS 1.0.3
Tips and Tricks for the Galaxy S24 Ultra
Tips and Tricks for the Galaxy S24 Ultra
TikTok Is Now on the Apple Vision Pro