Living and growing up here in Silicon Valley, you're surrounded by a lo-ot of people who are in some way connected with the tech industry.
Either you work for a company, or you do PR for them, or you write for a publication covering tech like, [COUGH] your's truly.
And one thing that I always hear and I hate it every time I come across it, is the word disrupt.
Disrupt is the most overused, over pitched, over everything buzz word in Silicon Valley.
I actually feel sorry for the first person who might of used that word to pitch a genuinely disruptive product, like a television or something.
If you are like [BLEEP] Nikola Tesla talking to me at, I don't know the Chicago Fair or something with some booze babe telling me that your alternating current will disrupt the system, fine.
That's all good.
These days though, no.
Your Tupperware party, Airbnb service will not disrupt anything.
Your Tinder app, but for dog lovers thingy, nope, not a disruptor.
And the only thing your smart step counter health tracker Sock will probably disrupt is my social life, because everyone will find out that I use it and call me a loser.
Disrupt is basically the HPV of Silicon Valley lexicon because nearly every person will say it and mean it, at some point.
In the end, it's just lazy copy.
Peggy Olsen would be ashamed because if you're not gonna spend enough time constructing a compelling narrative around your product, well, then.
Who's to say the product itself isn't phoned in as well.
It's an annoying term, and I'm a millennial so trust me, I know a lot about terrible words because I YOLO and SWAG and all that good stuff and so disrupt just needs to go.