I'm here at SK-II booth and I'm about to find out everything that I probably don't want to about my skin.
I already know that beauty products are out there and I can buy a whole bunch of different moisturizers, toners, everything that I need for my skin.
But the difference here is that SK-II is using facial recognition to work out who I am as I move through this simulated retail experience.
Now we've already seen this pop ups appear in Asia and this is a demonstration of what the future of skin care could look like.
Behind me we have facial recognition cameras that can recognize the expression on your face and they'll change the color of the face artwork on the screen based on what I am doing with my face.
So if I smile, it's yellow and if it's green, I'm surprised.
You can kinda see my face there, okay.
This is just to get you used to the idea of facial recognition.
Not gonna change your skin, but that's what happens through here.
All right, so inside here we've got a spot where you can get your face scanned to tell you how old your skin is Forget what your birth certificate says that doesn't matter here anymore.
It's all about your skin age.
Alright so I'm gonna jump in and I'll get my face scanned and I'll learn about whether I'm actually the age I really am or whether I've hideously aged because im on the CES show floor.
I'm lining up my eyes.
I have to be neutral.
And it's going to scan my face.
If all else fails I can always tap the wristband that I got at the front door.
Just a moment.
This feels very futuristic.
I normally just throw on a bit of soap and moisturizer and then I'm done with it.
It's gonna really highlight all those lines.
Okay, once it's finished the face scan I got from the station and I go around and I check my results that's the scary part I guess.
So here I'm gonna walk up and the cameras gonna recognize me from that face scan and it's going to tell me my scan results.
Fingers closed that I don't get 73 years old.
[Background Noise] Alright, analyzing.
Now what SK is doing is they're measuring my five core metrics, so there's Radiance, Spot Control Texture, firmness and wrinkle resilience.
It combines all of those into one score.
I'm going to swipe to view.
And I am 28 years old.
That's pretty good.
Okay, maybe I need to be partying harder in Vegas for [UNKNOWN].
All these things Are gonna measure specific parts of my skin.
So I'm okay on firmness, but spot control and radiance, my radiance is way down.
That's where I go over to the SK-II sales booth to be given a solution to all of my problems.
Over here, I'm gonna see the five dimensions of my skin.
And SK-II Wants to sell me something that's gonna solve all of my problems.
So as soon as I pick up one of these products, it's gonna detect that I've lifted it off the shelf.
And it's gonna match my face results because it's recognized me from this camera.
And it's gonna know which product I'm holding and say, well.
SK-II GenOptics is perfect for your firmness, right for your radiance, but maybe you want a different product if you need to get those wrinkles under control.
So this is a kind of a vision of what the future of beauty tech could look like.
You're not necessarily just gonna go into a store and wildly stab in the dark for something you think might make your skin better.
You're going to have a personalized experience match to your face, both with facial recognition and your actual skin age.
Then hopefully you'll be able to choose the right product for you and you'll be radiant and you're to face CES with that natural glow.
I mean, I don't know if I have it but I'm really keeping fingers crossed.
Okay, thanks guys, we've got so much more coming from TechWest Including high tech stuff just like this.
So stay tuned and come back after the break on CNET.