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Tap That App
The best digital magazine on the iPadWe take an in-depth look at the Wired Magazine app for the iPad, which shows us where print media and technology intersect. We also look at the platform's potential.
[ Music ] ^M00:00:07 >> You go. I'm going. How low can you go? Ho, hey. Ho, hey, welcome to Tap that App. I am Brian Tong, and this is the show where we cover the hottest apps in the mobile space. Now, this week, we're showing off an achievement in merging the print world with the digital world. It's the "Wired" magazine app for the iPad. This creation is a partnership between "Wired" and Adobe, and it has spawned the best digital magazine we've ever seen. Now, in the magazine, there are fully interactive animations that you can drag with your finger and stop and pause it. There's panels that you can change depending on what you select on the page. There's also multi-media clips integrated into the experience, and you also have the ability to pinch and zoom on pictures to get a more detailed look. The best part about this magazine app is that the text is always readable, and the page layout and typography rearrange themselves when you switch from portrait mode and then to landscape mode. You also have the ability to navigate through the magazine in its page layout mode, or jump to specific sections to avoid those nasty advertisements. Many other magazines on the iPad are PDF-based, and that page format is natively different from an iPad's, but this magazine is made specifically for the iPad. Now, I know this might sound like an advertisement to you, but it's really a digital magazine done right, and it's just exciting to see. Now, a single issue is $4.99, and I'll be the first to admit, that's really pricey when it's only $10.00 for a one-year subscription of the print version, but "Wired" says they will offer a subscription option for the iPad version in the fall. So check out the "Wired" magazine app. It's a fully interactive, digital magazine. It's page layout is customized for the iPad, and if you haven't guessed it by now, you know I'm tapping this as long as I can, and we can only expect to see more great things like from publishers in the future. Now, if you have any other suggestions or dance moves you want to see, send them email@example.com. I'm Brian Tong, and we'll see you guys next time. ^M00:02:00 [ Music ]