T-Mobile is back, it introduced a new plan this morning T-Mobile Essentials which starts at $60 for one line and $30 for four lines.
Essentially this work out to a $10 discount from it's earlier plan but it strips out things like international data Netflix hotspot capability.
So it's really a bare bones plan.
And just to clarify this is an unlimited plan like the other one.
It is an unlimited data plan.
You are capped at 480p or DVD quality video streaming.
So, it's not the high-definition stuff.
It definitely lacks the bells and whistles of its other core T-Mobile One plan.
And this, kind of, goes against what Verizon and AT&T are doing, right?
Where they're, like, raising the prices of their unlimited plans?
Yeah, so basically, Verizon introduced a new option.
They didn't raise the prices, but they introduced a A new super expensive option.
AT&T kind of reshuffled their plans around so they're a little pricier in the beginning.
And Sprint outright raised their prices.
So everyone else is raising prices.
I talked with CFO Braxton Carter last week who, T-Mobile CFO Who vowed they wouldn't be raising prices and there you go, lo and behold they went cheaper.
That is how they're getting more customers it seems.
They're trying to find ways to get more people to jump onboard by doing stuff like this so seems to be working for them at this point.