Super Bowl a no-drone zone, while ads swarm on social
Super Bowl a no-drone zone, while ads swarm on social
2:57

Super Bowl a no-drone zone, while ads swarm on social

Culture
It's a good idea not to drink and drone at the Super Bowl. I'm Bridget Carey and this is your CNET update. [MUSIC] For the first time ever Facebook is hitting you with Super Bowl ads in real time during the big game on Sunday. If you like or type in anything relating to the Super Bowl or football. Such as Patriots, Seahawks, even the word deflate, you'll have ads targeted to you. Facebook doesn't do real time advertising or anything real time for that matter. I mean, it takes 24 hours sometimes to see what your friends post, but the social network is trying to follow the advertising success of Twitter. Twitter's real time ads have made headlines. Remember when Oreo tweeted during the blackout in 2013? After that viral moment, there now are advertising teams assigned to create spontaneous social media ads for whatever happens, and Facebook wants to be part of the sensation. It's estimated at $66 billion will be spent on TV ads for the Super Bowl. Social media now is another part of that spending pie. You never know what's gonna trend on the championship game, but the FAA hopes it won't involve a drone. The Federal Aviation Administration has declared the Superbowl as A no drone zone. The FAA posted this 15 second video clip to You Tube encouraging anyone going to the University of Phoenix stadium in Glendale Arizona to leave their drone at home. And the flight restrictions extend to a ten mile radius around the stadium. Drones are not on the official list of prohibited items. But I'm sure security will be eager to confiscate any unmanned aircraft they find. And honestly, anyone flying a drone at the Super Bowl is probably drunk droning. As we learned this week, that can get you in some trouble. The quadcopter drone that crashed on the White House lawn Monday was said to have been remote controlled by a drunk government employee. But to avoid future national security issues of drinking while droning. The maker of the Quadcopter, a company called DJI, Say's it's releasing an update to prevent the craft from going into no fly zones, and now that includes spaces around Washington DC. The update's gonna roll out soon to the Phantom 2, Phantom 2 Vision, and Vision Plus. Perhaps organizations that are not drone friendly will be investing in ways to fight drones with drones. The Rappora is a drone designed to hunt, find, and disable other drones. The engineering team is remaining anonymous for now and it hasn't posted videos or photos of the drone in action yet. But the website does have a slideshow of the concept where it intercepts a target drone by flying above it, then drops a rope into the target's rotors which sends it crashing to the ground. That's your tech news update, you can stay updated at CNET.com and be sure to follow along on Twitter. From our studios in New York, I'm Bridget Carey. [MUSIC]

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