Spotify launches video streaming

Today, We're introducing a new Spotify experience that is more accessible, More personal and more usable than really anything in music. But in order to do that, The new Spotify has been built to deliver really three key elements First, even better, more relevant music programming so you can easily find that perfect soundtrack for any part of your day. Second, new types of content, including non-music content, to better our users' engagement with Spotify. And third, innovation to dramatically enhance the way music improves existing experiences. By going beyond the conventional formats. We're making it very intuitive and easy for you to move among all your favorite music. As well as videos and podcasts. And they're all living in the same place. So there's a lot to choose from here. Like this video capsule from Vice, which also has an audio only version if you're on the go. Vice News has been talking to people around the world about the big issues. And if that's not your thing, maybe you'll like this. I'm Chris Hardwick. I founded Nerdist industries. Or, maybe you're up for a little comedy break. And this clip from Comedy Central's Broad City does the trick. [INAUDIBLE] So, whether you're looking at video in the New York Times app or BuzzFeed or Facebook, new content is really everywhere, but what is really cool about what we're doing is the way our new content both complements and extends the core music experience. So we believe it will keep users happy and engaged with Spotify throughout the day, but also that they'll listen to more music as a result. [MUSIC]