CNET First Look
Sony XBR-X900E review: Midpriced TV with a high-end pictureSony's X900E hits a sweet spot with excellent image quality, sleek style and great features without costing a fortune.
Hello everyone. You're looking at a mid priced Sony TV with some high end styling, features and image quality. I really liked it. Especially the image quality part. The first thing you'll notice about the X900E, seen here in a 65 inch size, but also available as small as 49 inches as well as 75, is the sleek minimalist styling. It's no nonsense matte black border is really thin making the TV look like almot picture and has a nice, central pedestal stand instead of the weird legs you'll find on many other TVs. Features wise, the X900E uses Google's Android TV operating system, which Sony has put in all of its TVs for the past few years There's a great selection of apps beyond mainstays like Netflix and Amazon and many of them offer 4K and high dynamic range. Sony added Google Assistant this year as well. Click the mic button and talk into the remote and you can launch apps, perform searches, and even order pizza. And Google even talks back. I found a few places within 0.6 miles By the way, if you don't wanna use the remote, you can also control the Sony with select voice commands from either a Google Home or an Amazon Alexis smart speaker. On a TV like this, what really matters is image quality, and the X900E delivers. Its full array local dimming help provide excellent contrast and pop with all kinds of material. Hully was highly accurate, and its high dynamic range performance in particular was great. It won't match Bullet TVs of course, but it does perform as well as any midrange LCD I've tested this year.