Hi this is Sony's A1E Oled television.
The big deal here is that this is the first time Sony has produced an Oled television for sale that the US markets.
Until now it has been all LG televisions, and of course Oled delivers the best picture Quality ever tested.
We expect this Sony A1E to follow suit, superb picture quality is what we can see here.
Those really great OLED, especially deep black levels, the color looks really good.
Of course we'll find out for sure when we get to see lab a little bit later this year.
Sony has not announced pricing availability yet, we do expect it to be relatively expensive.
Just for reference LG's current OLEDs are 2,000 and $3,000 for the 55 and 65 inch size Figure these Sony's will be maybe a little bit more expensive than that.
One of the things that set Sony apart is the sound system on this television.
If you look at the back it actually has these four little transducers on either side that are kind of arranging in T-pattern.
Those serve to actually vibrate the screen of the TV itself.
The effect is you actually get the sound coming from the screen.
So it's the first time ever that a television has ever had the screen produce the sound.
Sony says that it creates a much more submersive effect so the actor's voice for example come directly from their mouths on the screen.
Can't wait to test that.
Sony's A1E OLED is available in a 55, 65, and 77 inch size.
The flat panel television has all the fixings including HDR with HDR 10 and Dolby Digital compatibility.
Again, we expect superior picture quality.
That's a look at Sony's A1E OLED TV, David Castameyer at CES 2017.