Speaker 1: Hey I'm Donald Bell here at CES 2012. LL Cool J is joining me, talking about Boomdizzle. Tell me about Boomdizzle. Speaker 2: Boomdizzle... Is a site that we created and actually a company that we created where we designed this virtual studio and basically making it possible for a kid in New York, and a kid in LA for example, to record in real time and collaborate and make music in real time, you know, online. Speaker 1: Right. Speaker 2: So it's kinda just changing the world of recording forever. It's pretty much revolutionizing recording. Speaker 1: Now this is a piece of software... the software that you're downloading or is it a webpage... Speaker 2: It is a piece of... it's a piece of... it's web based and it's a piece of software that you... with some links that you'll download... Right now we have, you know, we're sending out invites but the technology will be out there and available to everybody. Speaker 1: All right. So how did the idea come to you? Like, I mean, what was the problem that you're up against or like, you know what, I need to help create this thing. Speaker 2: Let's say the producers in New York and I'm in LA, you know, either way. I can't record in real time. I would have to make my... create my vocals, e-mail the vocals to him then he'd have to, you know, do something to it. E-mail it back to me but there's not a collaborative process. Speaker 1: Right. Speaker 2: I wanted to create the studio environment, that collaborative environment online and that was the problem and we solved it. Speaker 1: The Boomdizzle, the site is also... add more to it. Speaker 2: Boomdizzle... well the Boomdizzle has a site (with aggregated?) thousands upon thousands of upcoming artists and their demos because this is a community that is actually under served and I wanted to give them an opportunity to kinda mingle with each other and get to know each other as we were developing this technology. Now we've added this technology to the mix and what that's gonna do is it's gonna be a bridge or a tunnel for all of them to get together and just connect... We actually have a distribution deal with iTunes. So, you know, you'll be able to, you know, to record with your friend in LA and, you know, mix and then shoot it over to iTunes and get the ball rolling. I mean, you know, it's... it's pretty... it's pretty sophisticated. It's pretty cool. Speaker 1: And then is it just all in one sandbox or... I think you're telling me earlier that other applications could plug in... Speaker 2: Yeah I wanted... we wanted to have maximum flexibility because there's a lot of producers out there. Their concern is, okay, but I have other programs I like. I like, you know, Logic, I like Ableton, I like this one, I like that one. Well we're gonna make sure that all of those... all of those doorways are there so that people can come in, be involved and use whatever... you know, (out board gig?) you wanna use to make this thing great and I... Speaker 1: The interface itself, when you're looking at the recording interface, you're looking at like the multi track layout... Speaker 2: Yeah the multi track layout, you have a grid, you have, you know, obviously all the vocals you have. The (EQ's?), you have all of the different pieces that you need. Not unlike some other programs that give you, you know, an interface that you can actually understand. Speaker 1: And it kinda looks like a mixing (world?) with your analog with your... that you're using. Speaker 2: Yeah absolutely it gives you that... it has an analog feel because that's traditional and that's where I'm from. I come from recording on analog but it just has that feel but it feels good. It's right. Speaker 1: You got me excited now. Speaker 2: Yeah thank you. Speaker 1: You gotta come out with it. Speaker 2: It's coming. Speaker 1: When is this gonna hit? Do you know? Speaker 2: Real soon. Real soon. Real soon. We're ready. We're already testing. We already have people... lots of users signed up. They're using it. They're giving us feedback. You know they're gonna tell us, you know, what they hate, what they love and we'll incorporate those learnings and we'll gonna bring it out to market. Speaker 1: All right. For CES 2012 I'm Donald Bell here with LL Cool J. We'll see you next time. Speaker 2: Cool.