[MUSIC] Amazon go is the latest effort by Amazon just to make shopping incredibly easy. When I was there I got an early glimpse. Their vision for this is you walk in, you grab something, you walk out. You have this app called Amazon Go, it has this sort of QR code that you use to scan in. When you get there, the gates open, you go in, you grab whatever you want from a shelf and then you literally just walk out. And the way this system works is it tracks what it is that you actually take with you. Amazon didn't go into a lot of detail how they do this. But it's basically through using censors that are in the shelves. They also have hundreds of cameras hanging on the ceiling. It basically just tracks you in the store and you're linked to that account. I didn't have to interact with anybody, I didn't have to wait at all, there were no lines. It was literally just as fast as I want to shop, and then I was out of there. It's setup through your Amazon account in the Amazon Go app. So you can go in there after you've left the store and see your receipt. So the whole point of this is to make it very fast and convenient for you. Amazon Go and in beta for the past year with employees able to visit. As of January 22, the public can go in. [MUSIC]