We've worked together to rethink the experience of Instagram on the S10. The Galaxy S series has a long history of empowering photographers all around the world. And we think that that, combined with how Instagram connects you with the people and the things that you love, can make for a really powerful combination. So the S10s camera will have a new mode. That mode is going to be called instagram mode. [APPLAUSE] So when you take a picture with this great camera you'll be able to easily access instagram stories. To be able to use our creative tools, so stickers, music, and more. And then share with the people that you care about on Instagram. So the S10 will be the best way to express yourself on Instagram. And so, let's take a long. [UNKNOWN] All right, so you just- What's up? [LAUGH] All right, so let's do a selfie ready? Big smile, teeth. [MUSIC] [APPLAUSE] Okay, so just like that, take a selfie. We can add maybe a hashtag. [MUSIC] And then- Well done. Just share to Instagram. That's actually shared, so. Okay. Sounds good. [LAUGH]