Let me show it to you. So we start with this beloved aluminum design but we've made some beautiful refinements, including this gorgeous rose gold finish. We've added matte chamfered edges and an inset stainless steel apple logo, just like the iPhone 6 S. But it's on the inside where the iPhone SE really shines. It's got advanced technologies that make this the most powerful 4-inch phone ever. So at the heart of the iPhone FC of course is our chip. Our amazing Apple A9 chip. With its embedded motion M9 coprocessor. This mean that the iPhone FC has the same processing performance. That's the iPhone's success. Which is literally double the speed of the iPhone 5s and the iPhone SE also has the same incredible graphics performance as the iPhone 6s which is three times faster than the iPhone 5s. And of course people out taking photos with their iPhones. More than any other phone or camera. So we wanted to give it our most advanced camera system. So we given it our incredible 12MP iSight camera with Focus Pixels. And True Tone flash. It can even capture 4K video. And just like the iPhone 6s, you can edit up to two simultaneous streams of 4K video with iMovie right on the iPhone SE. So the iPhone SE, what does it cost? Well, we're going to start the price of the iPhone SE at only $399. [APPLAUSE] We'll begin taking orders for the iPhone se this Thursday, March 24 and it'll be available next week, March the 31. So that's the iPhone se. [APPLAUSE]