Reporters' Roundtable: Why Klout matters
6:01

Reporters' Roundtable: Why Klout matters

Culture
I wanna ask you about club in Africa are we still think it. -- I'm sure so what was your thumb is just -- the second guessing you know chime in on this side and Joshua your take two of what was your role in -- one of the investors are coming -- -- the first man then tell me about this and and you know chime in here to mean cloud. I crisis on honors and we are recording and okay and we're broadcasting if you want us to turn an -- well most of them. But I felt sluggish and -- for later efforts to separate discussion. I I haven't cloud score of I don't know 64 and I look at it and goes up and it goes down and I'm like that why do I care now I will say this. I did get an a Windows Phone out of -- that you're -- I got this thing other than that I mean what is clout and and why -- doesn't matter. So here's -- -- -- for means social search it was as an investment. Strategy as its interest slinging a four years aggressor. Following things I -- are -- first I -- -- part of -- -- are very interactive serves on the engine on that and then I was looking for something else and then -- popped up which is also arranged in the business if you prominent core -- -- -- -- -- -- fan -- and then. Then. Cloud came out and -- metro and it fit exactly with what I was calling people rank and what I mean by that. Is that the way Google searches -- through page -- and of the links within pages in the elder from an all of that. Put together comes out to what is this called -- And that's a really important part of their elder of them for figuring out what what should be how things should rank them. On the search page. -- what I was saying is that people rank well actually people's influence than we'll actually matter you know. Much more in the future of where we're going in the social web and mobile -- that are. And -- we needed something as an -- prompted to help them Begin to bubble up. -- was the beginning of that -- on that com and for advertisers actually pretty pretty you know important because. For them they want to be able to get to them for answers and can reach their audience. In it in an effective way so the beginnings of that is that mean the reason -- got the Android phones because you're you're an influence certain. And you know these are pretty classic things don't change over time is just -- technology is helping us. Filter and -- To me though it does seem that cloud is yet another metric of another way for me feel bad about myself -- contact. Him because chasing the numbers is really -- -- -- -- in those changes respect to answer it. You also feel about yourself if you put in. Your name and your first. And you don't come well first you come -- -- I'm you're gonna feel about about it in the Lima Lima news or if it's if you I have another -- of other people the world like this climate I don't know whether Israel and a friend who has -- name and a -- his glasses is resisters and there's another go as the same person was in the profile -- And then what happened was one -- company you know -- are getting -- and this -- -- -- this thing you know lifted up and became the number -- searching used to be number one. And you know that that feels -- Brian my dismay at the names out -- -- -- it. I'm what I'm getting at is you also felt bad in the listeners cloud is just it's it's not a -- specific problem. That's -- -- but but then bit cloud distilled it down into the essence of. I'm not a cool -- -- it's transparent. Gonna people put -- a lot people hit on clout because it's not necessarily totally accurate yet -- but you know they're working for the long term yes it's not. Perfect yet you know I've I've even said so -- and in articles. My only problem is when -- -- is being very accurate so far accurate enough to say you know a few points -- One direction or the other is the difference between someone deserving a per worker and doctor same one person is more important -- the other I think it's all kind of cloudy still but eventually it will get better and better with time and will be -- in that companies can really use what. What happens when people start to play to the score I mean you know. It's one thing to -- to FaceBook to get props from you know old ex girlfriends -- see help cool your whatever status it is playing the rankings on Google gambling -- all business. Always -- but with clout. -- -- -- With clout I think that people some people. Like me. Look at that score and say I need I don't I I need to be better then. Michael him up so -- I'm gonna start being more of a Smart ass on FaceBook because that clout measures at noon and a or Twitter or whatever. -- aren't just playing to the perk on its its creative. But -- that this is human -- -- I don't think -- -- sonic wild things if it's humanity and you do you or your neighbor buys a new car. And you're like oh crap I'm not as good as my name around and go get it you know it's just that -- -- -- Now I regret it's sort of a natural. That outcome but I you know it's it's at least that is the same -- page rank you can try your best to game -- but the whole point is that these algorithms are kept secrets that nobody exactly knows in the change overtime so you think you've game -- one -- They discover that you're doing that. They change the algorithm in that you backed down so it isn't it's more difficult to game than people -- I just picture cloud as a company run by a couple of mean high school girls senate he's cool he's not mean your hosts. -- -- -- --

Up Next

Reggie Fils-Aimé on Nintendo and the Future of Video Games
gmt20220518-190025-recording-avo-1280x720-00-15-09-11-still001

Up Next

Reggie Fils-Aimé on Nintendo and the Future of Video Games

I Lost My Mind on Guardians of the Galaxy Roller Coaster
1202231812667975-b8hrndwonamcg2sdaf5l-height640.png

I Lost My Mind on Guardians of the Galaxy Roller Coaster

I Went Shopping in the Metaverse and Tried On a Gucci Bag
shopping-1

I Went Shopping in the Metaverse and Tried On a Gucci Bag

How to Download Kanye West's 'Donda 2' for the Stem Player
donda-for-site

How to Download Kanye West's 'Donda 2' for the Stem Player

MoviePass will be back this summer -- this is how it'll work
moviepasscnet

MoviePass will be back this summer -- this is how it'll work

Watch ferrofluid turn into art
ericmesple

Watch ferrofluid turn into art

How Black Friday is very different this year
htdia-blackfriday-v2

How Black Friday is very different this year

Scrambled Eggs James Bond, the perfect meal for a Bond movie
james-bond-cooking-final-00-08-26-03-still083

Scrambled Eggs James Bond, the perfect meal for a Bond movie

How Star Wars: Galactic Starcruiser hotel works: Opening date, tickets, more
yt-star-wars-hotel-1

How Star Wars: Galactic Starcruiser hotel works: Opening date, tickets, more

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

Meta Cambria, aka Quest Pro: What We Expect From Meta's Next VR Headset
meta-shares-their-new-and-future-vr-headset-prototypes-mp4-00-02-58-10-still001.png

Meta Cambria, aka Quest Pro: What We Expect From Meta's Next VR Headset

Why You're Getting So Many Spam Calls
ty-thumb-spamcalls-v3-00075

Why You're Getting So Many Spam Calls

See NASA's DART Probe Make Impact With Asteroid Dimorphos
astroid-image-cms

See NASA's DART Probe Make Impact With Asteroid Dimorphos

Tesla AI Day 2022 Rumors: Elon Musk's AI Plans, Tesla Bot and Driverless Cars
tesla-ai-day

Tesla AI Day 2022 Rumors: Elon Musk's AI Plans, Tesla Bot and Driverless Cars

What It's Like Playing VR Football: NFL Pro Era Hands-On
nfl-cut-5-with-vo-00-00-34-02-still009

What It's Like Playing VR Football: NFL Pro Era Hands-On

Where and When You Should Charge Your Electric Car
title-00-00-06-19-still001

Where and When You Should Charge Your Electric Car

Most Popular All most popular

See NASA's DART Probe Make Impact With Asteroid Dimorphos
astroid-image-cms

See NASA's DART Probe Make Impact With Asteroid Dimorphos

Tesla AI Day 2022 Rumors: Elon Musk's AI Plans, Tesla Bot and Driverless Cars
tesla-ai-day

Tesla AI Day 2022 Rumors: Elon Musk's AI Plans, Tesla Bot and Driverless Cars

Why You're Getting So Many Spam Calls
ty-thumb-spamcalls-v3-00075

Why You're Getting So Many Spam Calls

Apple Watch Ultra: Go Big, or Go Home
ultracnet

Apple Watch Ultra: Go Big, or Go Home

iOS 16: Powerful Features You May Have Missed
thumb2

iOS 16: Powerful Features You May Have Missed

Where and When You Should Charge Your Electric Car
title-00-00-06-19-still001

Where and When You Should Charge Your Electric Car

Latest Products All latest products

GoPro Hero 11 Black Hands-on: Super-sized Sensor for All Your Socials
gopro1

GoPro Hero 11 Black Hands-on: Super-sized Sensor for All Your Socials

I Tried Out Sony's Upcoming VR Headset on the PlayStation 5
psvr2

I Tried Out Sony's Upcoming VR Headset on the PlayStation 5

Apple Watch Series 8 and Apple Watch SE: First Look
watch8-sepic

Apple Watch Series 8 and Apple Watch SE: First Look

Bose QuietComfort EarBuds 2: Better design, better performance
bose-quietcomforst-ii

Bose QuietComfort EarBuds 2: Better design, better performance

Galaxy Z Flip 4 Review: A Diminutive but Fun Upgrade
flip4

Galaxy Z Flip 4 Review: A Diminutive but Fun Upgrade

Hands-On With This Massive 17-Inch Folding OLED Screen PC From Asus
yt-asus-foldable-nda-v5

Hands-On With This Massive 17-Inch Folding OLED Screen PC From Asus

Latest How To All how to videos

How to Clean Your Keyboard's Sticky Keys
3keyboards

How to Clean Your Keyboard's Sticky Keys

How to Play Games from PlayStation Plus on PC
psstill

How to Play Games from PlayStation Plus on PC

How to Delete or Disable Your Instagram Account
phoneonorange

How to Delete or Disable Your Instagram Account

Fix Your iPhone Screen With Apple's Self-Service Repair Kit
dsc00641

Fix Your iPhone Screen With Apple's Self-Service Repair Kit

How to Buy a Budget Laptop in 2022
budgetlaptops-00-08-35-15-still001

How to Buy a Budget Laptop in 2022

Google Pay: How to Set Up and Use
googlepay-inhand

Google Pay: How to Set Up and Use