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Reporters' Roundtable: Why Klout mattersRafe talks with one of Klout's early venture funders, Shervin Pishevar, and TechCrunch writer Josh Constine.
I wanna ask you about club in Africa are we still think it. -- I'm sure so what was your thumb is just -- the second guessing you know chime in on this side and Joshua your take two of what was your role in -- one of the investors are coming -- -- the first man then tell me about this and and you know chime in here to mean cloud. I crisis on honors and we are recording and okay and we're broadcasting if you want us to turn an -- well most of them. But I felt sluggish and -- for later efforts to separate discussion. I I haven't cloud score of I don't know 64 and I look at it and goes up and it goes down and I'm like that why do I care now I will say this. I did get an a Windows Phone out of -- that you're -- I got this thing other than that I mean what is clout and and why -- doesn't matter. So here's -- -- -- for means social search it was as an investment. Strategy as its interest slinging a four years aggressor. Following things I -- are -- first I -- -- part of -- -- are very interactive serves on the engine on that and then I was looking for something else and then -- popped up which is also arranged in the business if you prominent core -- -- -- -- -- -- fan -- and then. Then. Cloud came out and -- metro and it fit exactly with what I was calling people rank and what I mean by that. Is that the way Google searches -- through page -- and of the links within pages in the elder from an all of that. Put together comes out to what is this called -- And that's a really important part of their elder of them for figuring out what what should be how things should rank them. On the search page. -- what I was saying is that people rank well actually people's influence than we'll actually matter you know. Much more in the future of where we're going in the social web and mobile -- that are. And -- we needed something as an -- prompted to help them Begin to bubble up. -- was the beginning of that -- on that com and for advertisers actually pretty pretty you know important because. For them they want to be able to get to them for answers and can reach their audience. In it in an effective way so the beginnings of that is that mean the reason -- got the Android phones because you're you're an influence certain. And you know these are pretty classic things don't change over time is just -- technology is helping us. Filter and -- To me though it does seem that cloud is yet another metric of another way for me feel bad about myself -- contact. Him because chasing the numbers is really -- -- -- -- in those changes respect to answer it. You also feel about yourself if you put in. Your name and your first. And you don't come well first you come -- -- I'm you're gonna feel about about it in the Lima Lima news or if it's if you I have another -- of other people the world like this climate I don't know whether Israel and a friend who has -- name and a -- his glasses is resisters and there's another go as the same person was in the profile -- And then what happened was one -- company you know -- are getting -- and this -- -- -- this thing you know lifted up and became the number -- searching used to be number one. And you know that that feels -- Brian my dismay at the names out -- -- -- it. I'm what I'm getting at is you also felt bad in the listeners cloud is just it's it's not a -- specific problem. That's -- -- but but then bit cloud distilled it down into the essence of. I'm not a cool -- -- it's transparent. Gonna people put -- a lot people hit on clout because it's not necessarily totally accurate yet -- but you know they're working for the long term yes it's not. Perfect yet you know I've I've even said so -- and in articles. My only problem is when -- -- is being very accurate so far accurate enough to say you know a few points -- One direction or the other is the difference between someone deserving a per worker and doctor same one person is more important -- the other I think it's all kind of cloudy still but eventually it will get better and better with time and will be -- in that companies can really use what. What happens when people start to play to the score I mean you know. It's one thing to -- to FaceBook to get props from you know old ex girlfriends -- see help cool your whatever status it is playing the rankings on Google gambling -- all business. Always -- but with clout. -- -- -- With clout I think that people some people. Like me. Look at that score and say I need I don't I I need to be better then. Michael him up so -- I'm gonna start being more of a Smart ass on FaceBook because that clout measures at noon and a or Twitter or whatever. -- aren't just playing to the perk on its its creative. But -- that this is human -- -- I don't think -- -- sonic wild things if it's humanity and you do you or your neighbor buys a new car. And you're like oh crap I'm not as good as my name around and go get it you know it's just that -- -- -- Now I regret it's sort of a natural. That outcome but I you know it's it's at least that is the same -- page rank you can try your best to game -- but the whole point is that these algorithms are kept secrets that nobody exactly knows in the change overtime so you think you've game -- one -- They discover that you're doing that. They change the algorithm in that you backed down so it isn't it's more difficult to game than people -- I just picture cloud as a company run by a couple of mean high school girls senate he's cool he's not mean your hosts. -- -- -- --