Google made it very clear it's getting serious about hardware, with its two new Google branded Pixel phones they're taking on Apple's iPhones in a very obvious way.
Same size and storage options, similar design, amazing camera, and at almost the exact same price range.
So, are they really going to be the iPhone killers?
Google seems to think so.
The Pixel phones wanna set a new quick-charge standard, with 7 hours of use for just 15 minutes of charge.
At this rate, they go head to head with Samsung's new Galaxy phones when they're not catching on fire and definitely outcharges the newest iPhone.
Google made some hefty claims when presenting the cameras of the new Pixel phones claiming they're the best ever made on a smartphone.
This isn't only the best camera we've ever made, it's the best smartphone camera anyone has ever made.
And of course we've never heard that one before.
It is a huge advancement
Photography for cell phones.
The camera has a 12.3 megapixel sensor compared to the 12 megapixels on the iPhone.
With an HDR+ mode, a Smartburst feature that picks out the best shot automatically, and the gyroscope based video stabilization.
But at this point, it's all about the [UNKNOWN].
Because until we subject them to a proper shoot out
The specs themselves don't mean much.
If you've ever paid for iCloud storage on an iPhone, this one is sure to inspire some major Pixel envy.
Like the iPhones, Google's Pixel phones offer a 32 and 128 gigabyte option, with no expandable storage.
But unlike Apple, Google is giving away unlimited storage on their cloud based Google.photo service.
And that's for full resolution images and 4k video.
Apple is really lagging behind on the VR front with no platform or headset in sight.
The pixel are the first day dream ready phone meaning that be able to support the new virtual reality platform along with the day dream view headset.
Which will run you about $79 and include the remote
It won't give you the full immersion experience of a PC-based Occulus Rift or HTC Vive, but you'll get a taste of the virtual world with a minimal investment.
But the drag of the Pixel is all about Software.
Google Assistant is divisioning itself to be a central hub for all your electronics, both in and out of the home.
Because the pixel phones will be the first to have the assistant baked in you can rest assured that they will work seamlessly with the other members of the Google family including home, Chromecast, and Wi-Fi.
Apple is said to be working on a home hub of it's own, but at this point Google's got the advantage.
And then there's that punchline for those still mourning the headphone jack on the iPhone.
Low blow Google.