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[ Applause ]
>> Motoblur syncs contacts, posts, feeds, messages, emails, photos, and much more from sources like Facebook, Twitter, MySpace, Gmail, Yahoo, corporate email, and automatically serves it up on the home page just the way you want it. No opening and closing of apps and menus. It's all front and center on your home screen and integrated deep into the corners of the device, so you can communicate any way you want to. The first thing you will notice about Motoblur is actually its unique user interface. It comes with built-in light widgets that bring the content you want forward, puts it right at your fingertip. With the individual home screen, you can customize, prioritize all of your favorite content and have it only one finger swipe away. By touching the widget on screens, I can quickly flick through all the latest status updates, moods, tweets, and photo uploads from my family and friends. Next, I'm going to click on a friend's update because I want to reply or comment on their status. I just tap on the message, and I can respond in any way that I'm connected with that person, SMS, email, @reply, wall post, all right from one application. So I've selected SMS, and I'll type out a message and hit send. While in this widget, I can also view all of my updates in an aggregated list view by individual networks. I never opened another menu. I did all of that from Happenings widget. Thirdly, the third widget that we have here that we want to talk about is really the Messages widget. Today, we receive all sorts of messages, and they come to us from many -- in many different ways from many different sources. You can see all of the messages coming straight to the home screen on the right here in the Message widget. By clicking on the messaging widget, you can get up to speed on all of that fast. That way, you can focus on what people have to say instead of how they sent it, what means they used, which website they used. Simply flick through the cards, and let's pick a message to respond to. I can create rich text email and change fonts, add color, attach photos, and even emoticons. I can also view my work and personal messages in an aggregated view or by specific accounts, or I can view them separately. All my messages are organized for me in easy to navigate streams. Motoblur also puts us at the center of devices by synching all of our contacts from all of the -- our Motoblur connected accounts and your SIM card into a single, easy-to-use address book. Another advantage of Motoblur is that it's worry free. If your device is ever lost or stolen, it could easily be found with the integrated GPS. So if your phone is on its way in a cab across town, you can locate it and remotely wipe the data from an online portal. But the important part here is that Wipe erases the device, but your data remains safely stored on Motoblur servers. In our consumer research, we found that the piece of mind and sense of security this delivers was very important to consumers. The minute you get your phone back, or a replacement, enter a user name and a password, and your contacts, home screen, messages, and uploads are ready and waiting for you again. Set it up once, and you're good to go. That is Motoblur. The real power of the solution, though, is very evident when each of us, when you put your own information, your own photos, your friends and family and favorite information into it. I really find it draws me in. I use it --
[ Twinkling sound ]
-- Oh, I see I have a call coming. Oh, this is Cole Brodman from T-Mobile, US. Cole, please come on up.
[ Applause ]
Good to see you.
>> Thank you very much, my friend. You know, I'm really, really pleased to be here with Sanjay and the Motorola team, representing T-Mobile for the launch of the groundbreaking Motorola Motoblur service. But I'm even more pleased to be here to tell you about the phone that will be available from T-Mobile in time for holiday, the Motorola CLIQ, the first phone with social skills. Sanjay, join me back on stage here. And here it is.
[ Applause ]
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