Modest fashion goes mainstream, thanks to Instagram, YouTube
Culture
From Dolce & Gabbana to Nike to H&M, Muslim and modest fashion have gone mainstream.
But it's not just designers who get credit for bringing hijabs onto the runway and less revealing clothing into stores.
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Influencers from social media and YouTube have made designers and retailers take notice.
And for good reason.
A Reuters study predicts Muslim spending on clothing will increase from $270 billion in 2017 to over $360 billion by 2023.
When I was growing up, I couldn't just open up Teen Vogue and see other women wearing the hijab But now I can pull out my phone and scroll through Instagram or YouTube and I see all these Muslim women who share their styling tips and tricks and it's so empowering to me.
I follow these influencers because I know they're gonna have fresh takes on how to piece together an outfit and they're really good at taking something that is perhaps more revealing and turning it into something that women like me can wear.
These women have become go-to sources, for hijab styling tutorials and layering tips.
showing women that dressing modestly can be fashionable.
On YouTube, uploads of videos related to a hijab and tutorial grew by 57% last year.
And uploads with modest fashion in the title or description, nearly doubled year over year.
The ideas of coming up with these monochromatic moments This in our new line were really important I guess.
Gold medal fencer Ibtihaj Muhammad is the first Muslim woman to represent the United States at the Olympics while wearing a hijab.
She's also the face Nike's pro hijab campaign, and has her own modest clothing line, Louella.
Because I do believe that representation matters when we.
Are allowing and giving the opportunity for us to tell our own stories.
As Muslim women, as people of color, it allows us to appreciate one another for the things that make us different.
The modest fashion movement also inspired a recent contemporary Muslim fashion's exhibit at de Young Museum.
Museum in San Francisco.
This ensemble was made by Chanel.
This entire platform is a great example of the customization that goes into couture need for Muslim concerns from OSD.
[UNKNOWN] Helped decorate the collection that stand from couture to sportswear, to fashion statements turned to political statements.
There are areas in the exhibition like the first amendment flight jacket which was made in collaboration with Slow Factory and the ACLU to protest the Muslim ban.
We definitely see designers are using fashion to respond to these issues.
Carmerlengo says Muslim women producing content on social media are leading the charge.
There's so much of what we're seeing now, it's not only about sharing great style
But it's also using fashion and to serve as [UNKNOWN] for social and political change.
We're often led to believe that all Muslim women who cover are oppressed.
But these influences are showing that they have power over their bodies and they have the freedom to dress the way they wanna dress.
And in a world where [UNKNOWN] a lot of positive representations of Muslims, these women are shattering stereotypes and showing female empowerment.
