Now the ink is dry on Microsoft's buyout of Nokia, the Nokia name is now a thing of the past on Lumia phones.
Say hello, then, to the Microsoft Lumia 535.
Name aside, it's business as usual for Lumia.
It has a familiar plastic body with rounded covers.
These are interchangeable.
And come in a variety of colors to suit your mood or indeed your clothes.
It's a five inch device.
So it's quite big.
Although not so big as to feel bulky.
You'll probably need two hands to type on it, though.
The display itself has an 860 by 540 pixel resolution which isn't particularly high, but forgivable on this phone, given the budget price tag it'll come with.
Icons look reasonable sharp and it seems pretty bright as well.
It comes with the latest Windows phone 8.1 software on board.
You'll see the scrolling grid of colorful live tiles.
And a recent update means you can now pop tiles into folders.
The update also brings voice assistant Cortana, although only to countries where Cortana is currently supported.
Above the display is a five megapixel camera for those embarrassing selfies.
And you'll find a five megapixel camera on the back as well.
The Lumia 535 then doesn't seem a bad buy for it's cheap price tag.
There is a caveat, though.
This phone doesn't support 4G, meaning you won't be able to take advantage of super fast data speeds.
Still, if you're after a cheap smart phone for the essentials, the Lumia 535 might be worth a look.
I'm Andrew Hoyle for CNet, and this is a Microsoft Lumia 535.
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