It's a virtual reality camera you can fit in your pocket.
It's called the Lucid CAM, and it has two cameras, two microphones, and it's capturing a 180 degree stereoscopic VR image.
What you can do, is once you capture the photo or video By switching this switch at the top of the camera import it into your phone using WiFi.
Now, I do have a little bit of trouble importing using the dedicated app and the Wi-Fi here at CES is very busy because there's lots of network connectivity issues.
So I did have to step outside to get it work.
Eventually I managed to pull up the footage and it's pretty impressive, it's just a point and shoot, there's no exposure controls, anything like that.
Once you have it in the app you can also view the 2D or the 3D objects and just navigate around like you would in a normal VI head set.
And there is also an optional case that you can buy so you can watch that 2D and 3D content using the case as well.
I did find there was a little orientation issue, though, when I did shoot some of the stuff myself.
So hopefully, that will be ironed out by the time it comes out to consumers in the second quarter of 2017.
And it will cost $400.
Which is a little bit pricey, because it's only giving you 180 degree field of use.
But you can put a couple of these back to back for a more full 360.